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How to Use Keywords in Your Online Ad Campaign
Getting Advanced, Home Page Blog, internet marketing
How to Use Keywords in Your Online Ad Campaign
21 September 2013

With the majority of consumers now turning online when they need to research products or services to buy, online advertising is a great way to attract attention for your small business. What’s the secret to success when it comes to an online ad campaign? The key is in the keywords. So how can you discover which keywords will work best to get the most clicks? Here are some tools to check out. Read more…

3 Reasons Why Your Business Needs Mobile Advertising
internet marketing, Search Engine Optimization, Small Business Development
3 Reasons Why Your Business Needs Mobile Advertising
21 June 2012

As a business owner, you’re always looking for ways to promote your business and connect with new customers. Mobile advertising is a great way to get the attention of people searching for your products or services—at the very point when they’re ready to buy. Because mobile has the power to help you find more customers, it’s important to consider its potential for your business. Read more…

Why Do I Need a Paid Search Ad If I Rank Well Organically?
internet marketing
Why Do I Need a Paid Search Ad If I Rank Well Organically?
1 August 2011

A common misconception small business owners have is that if they rank well organically in the search engine results, they do not need to allocate additional budget to a paid ad strategy. This may seem logical on the surface, but let’s face it, organic traffic is not free—you have to dedicate resources to ensuring that your website content is strong and organized, you have to invest in an effective backlink strategy, you have to do extensive keyword research, and you have to monitor and analyze your results and make continual changes. For many small businesses, this means hiring a firm specializing in search engine optimization (SEO). Read more…

eCommerce Product Descriptions: Tips for Getting Noticed and Generating Sales
eCommerce
eCommerce Product Descriptions: Tips for Getting Noticed and Generating Sales
27 June 2011

With the explosive growth of eCommerce, it’s easier than ever to put your small business offerings in front of a large group of prospective customers. Drop shippers make it easy to obtain a catalog of items that a merchant can sell, and they provide all of the images, product descriptions, and price points . . Read more…

What My Dog Taught Me About PPC
internet marketing
What My Dog Taught Me About PPC
27 May 2011

I’m not usually a big impulse shopper, but when something catches my eye, I’ll stop and look at it more closely—whether it’s a wacky cereal box, crazy nail polish color, or my dog, Ada. Because online shopping is the only shopping I like to do, that was naturally the way I found Ada. I didn’t get her from a breeder, but from a website that features unwanted animals from shelters across the U.S. And just like with pay-per-click (PPC) ads, when you search that pet adoption site, you see results with a very short description, which includes the location, breed, size, and age of each dog. Read more…

Mobile Marketing: Tips for Targeted PPC Campaigns
internet marketing
Mobile Marketing: Tips for Targeted PPC Campaigns
20 January 2011

You see it all the time. Hipsters, businesspeople, and grandparents alike are embarking on a new and useful trend: shopping on cell phones. Smartphones—including Androids, BlackBerrys, and iPhones—have become all the rage among various age groups because of easy Internet navigation and numerous applications available for download. Read more…

eCommerce Merchants: Optimizing Your Data Feed for Comparison Shopping Engines
eCommerce
eCommerce Merchants: Optimizing Your Data Feed for Comparison Shopping Engines
23 November 2010

Online shoppers are smarter and savvier than ever when it comes to finding the lowest prices for the goods they want. And many of those online shoppers will be visiting the comparison shopping engines (CSEs) this holiday season to do their holiday shopping. So as an eCommerce merchant, it’s crucial that you understand some of the data feed optimization tips that can enhance your site’s data quality on the CSEs. Read more…

Page Preview: Looking Good Before People Even Get to Your Website
Web Design
Page Preview: Looking Good Before People Even Get to Your Website
21 October 2010

If your website is unappealing in a thumbnail view, people might ignore your site before they even click on a link to it. But with an effective preview of your site, you have an opportunity to increase your website traffic and the dollars that the traffic generates. How good does your website look in miniature? That may seem like a silly question, but it’s an important one to consider. Read more…

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