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Shopping SEO Style: How Other People’s Searches Affect What You Find
Search Engine Optimization
Shopping SEO Style: How Other People's Searches Affect What You Find
9 September 2010

I consider myself a “comfortable online shopper. ” As long as the site I’m shopping on looks reputable, I have no issue with typing in my credit card number and clicking away, assured that everything will go as planned. And for the most part, shopping online has been an enjoyable experience for me. Read more…

Yahoo! Marries Bing: Just Googly Eyes, or Will Google Still Take First Prize?
internet marketing
Yahoo! Marries Bing: Just Googly Eyes, or Will Google Still Take First Prize?
20 August 2010

Unless you’ve been hibernating during the past several months, you know that Yahoo!® and Bing™ are joining forces for search. What you may not realize, however, is that this change affects both sponsored results and natural, or organic, rankings. Ultimately, Bing will be feeding all of the search results to Bing. Read more…

Effective SEO Keyword Research Is Like Writing a Great Novel
Search Engine Optimization
Effective SEO Keyword Research Is Like Writing a Great Novel
6 August 2010

Search engine optimization, or SEO, is a buzzword that’s permeating the world of business. My followers on Twitter are frequently asking me if I’d like them to handle my SEO, and when I log into my Gmail account, I often see “Ads by Google” that are offering me links to SEO services. Clearly, this industry is becoming more and more important . Read more…

Are Those Sleigh Bells or Cash Register Bells?
internet marketing,Mobile/Applications
Are Those Sleigh Bells or Cash Register Bells?
3 August 2010

The Christmas buying season starts November 1, and if you’re not making plans today for the Christmas season, it may already be too late! Keep in mind: During the 2009 Christmas season, a record-breaking $27 billion was sold online—a 5% increase over 2008. For many large companies, the holiday buying season never stops. Orders are negotiated and placed with suppliers year-round for the next season in hopes of keeping margins low while anticipating what shoppers may be looking for during this 2-month buying frenzy. Read more…

When Should I Expect to See My Website on Google?
internet marketing
When Should I Expect to See My Website on Google?
28 June 2010

Whenever people build new websites, they hope to find themselves on Google, Yahoo!®, and Bing™ as quickly as possible. Unfortunately, having a site on the Internet does not guarantee search engine placement, even though the engines are very good at finding new sites and indexing them. As a new site owner, it’s easy to get impatient while you’re waiting for Google to discover the website you’ve spent your good money on. Read more…

10 Tips for Beginner Bloggers
Uncategorized
10 Tips for Beginner Bloggers
24 June 2010

One of the most difficult parts of blogging is actually getting started. You might ask yourself: “What do I have to say?” “Is it really that important?” “Who will actually read what I write?” The answers to these questions will never be revealed . . Read more…

How to Get (and Keep) a Top Spot in Local Search Results
internet marketing
How to Get (and Keep) a Top Spot in Local Search Results
11 June 2010

If you do a search on Google, Bing™, or Yahoo!® for a keyword like “tires,” you might end up seeing a local map with local tire sellers listed above the regular search results. This is great news if you’re a tire retailer who happens to be on the list, but it may not be good if your store isn’t visible. Over the past couple of years, such map results have become increasingly commonplace for a variety of searches, and people who hold spots for local searches have gotten more website visits and phone calls as a result. Read more…

3 Steps for Setting Up a PPC Content Network Campaign
internet marketing

Although it has been around for many years, the content network is still one of the most misunderstood areas of pay-per-click (PPC) advertising. Many advertisers make the mistake of setting up and managing content campaigns the same way they would manage a campaign on the search network. Because the various networks target users with different search intentions, it’s important to set up and track content campaigns separately. Read more…

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