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SEO Success Metrics: Where Should You Focus Your Efforts?
Search Engine Optimization
SEO Success Metrics: Where Should You Focus Your Efforts?
16 April 2010

Measuring the success of your SEO campaign is no easy feat. With so many metrics to consider—keyword rankings, PageRank™, number of indexed pages, traffic statistics . . Read more…

Investing in SEO Before Your Big Sales Season
Search Engine Optimization
Investing in SEO Before Your Big Sales Season
26 March 2010

People who are new to making sales online often miss peak online selling months, because of either a lack of preparation or a failure to understand online seasonality. When a site design project is held up or search engine optimization (SEO) initiatives are delayed, the resulting lack of search engine rankings and traffic can represent a huge opportunity cost. By understanding seasonality, and the time it takes search engines to respond to SEO, you can do a better job of scheduling projects . Read more…

Website SEO: Link-Building Myths and Illuminating Facts (Part 2)
Search Engine Optimization
Website SEO: Link-Building Myths and Illuminating Facts (Part 2)
25 November 2009

You can’t have a valid discussion about search engine optimization (SEO) without addressing link building. As I said in my post on Monday, there are many recommended tactics being promoted online, such as submitting your site to numerous directories, including a link to your site in blogs, and avoiding paid links at all costs. Myth: You should only link with sites that have a high PageRank™. Read more…

Website SEO: Link-Building Myths and Illuminating Facts (Part 1)
Search Engine Optimization
Website SEO: Link-Building Myths and Illuminating Facts (Part 1)
23 November 2009

Link building can be one of the most difficult, and yet potentially most rewarding, aspects of a search engine optimization (SEO) campaign. You’ll find tons of link-building information online, but weeding out the misleading info from the real story can be quite the daunting task if you’re not an SEO expert. Myth: Submitting your site to hundreds of general directories will increase your rankings. Read more…

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