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How One Woman in Business Uses Social Media to the Max
Home Page Blog, Marketing/Branding, social media
How One Woman in Business Uses Social Media to the Max
28 January 2014

How’s this for a cool job title: Director of Romance. After working in the tech world, Holly Blackett made the transition to what I think is  a pretty cool job. Through her company, Zuriana’s Elegant Occasions, Holly helps couples plan their destination weddings and honeymoons and clients plan group events, like reunions and vacations (and yes, that means she gets to travel). Read more…

What Is Social Prospecting, and How Do I Do It?
Home Page Blog,social media
What Is Social Prospecting, and How Do I Do It?
3 December 2013

Social prospecting is pretty straightforward. It’s all about finding potential clients by listening to what people are saying on social media and engaging them with valuable content. Don’t gloss over the “valuable content” part, because that is key. Read more…

Social Media Helps Businesses Generate Leads and Boost Sales
Facebook/Social Media, Getting Advanced, Home Page Blog
Social Media Helps Businesses Generate Leads and Boost Sales
15 October 2013

While social media has in the past been criticized as a “warm and fuzzy” marketing tactic that doesn’t generate a measurable return on investment, that’s beginning to change. Now that social media has been around for a while (long enough to be fully incorporated into marketing strategies), both B2B and B2C companies polled in Social Media Examiner’s 2013 Social Media Marketing Industry Report say they see many benefits from social media–and while some of those benefits are intangible, others are very tangible. What’s more, in all categories, the percentage of companies citing these benefits of social media has risen since Social Media Examiner’s 2012 survey was conducted, showing social media is becoming even more valuable as a sales and lead generation tactic. Read more…

The Importance of LinkedIn in Your Business
Small Business Development
The Importance of LinkedIn in Your Business
29 May 2012

LinkedIn can be an important part of your business, whether you’re in a B2B (business-to-business) or B2C (business-to-consumer) operation. B2B: As a B2B businessperson, you can make connections to possible clients, connections to possible referral sources, and allied and competitors. Since LinkedIn is a professional network (like Facebook but without poking), this is a chance for you to make connections (friends), and see who your second- and third-degree connections are (friends of friends). Read more…

Recap of Our #WgBiz Twitter chat with Allen Mireles (@allenmireles)
Business, social media, Women In Business
Recap of Our #WgBiz Twitter chat with Allen Mireles (@allenmireles)
3 February 2012

It’s been quite a while since we had a chat with our community member Allen Mireles, who enlightened us about the social media site LinkedIn. Before our chat LinkedIn was definitely not my favorite place to be online – in my mind I saw it as a place to keep my resume updated and formally ask for favors or introductions. Of course, as a business owner, I’m much more likely to be looking to hire people than look for a new position – and most people I’d be comfortable asking for favors or intros from phones. Read more…

December #WGBIZ Tweetchat with @AllenMireles Today at Noon Eastern
Business, Events, social media
December #WGBIZ Tweetchat with @AllenMireles Today at Noon Eastern
12 December 2011

Today at noon, we’re privileged to have Allen Mireles lending us her wisdom on the topic of LinkedIn, during our monthly Twitter chat, which happens at Noon Eastern/New York time on the second Monday of each month. In today’s chat we’ll be zeroing in on How to Effectively Use LinkedIn for Business.   More about our guest expert in a moment. Read more…

5 Ways to Use LinkedIn to Grow Your Business
Guest Posts, social media, Women In Business
5 Ways to Use LinkedIn to Grow Your Business
18 July 2011

One of the most untapped social media tools is LinkedIn.  Facebook, Twitter, and now Google+ are the media darlings while LinkedIn, which has been around longer than any of the tools combined, continues to grow and provide value without all the celebrity. Sparkle and shine notwithstanding, the fact remains it is the single most valuable tool when it comes to business development. Read more…

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