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Connecting With Clients Through a Greater Purpose
Entrepreneurship, Lori Saitz, Women In Business
Connecting With Clients Through a Greater Purpose
16 September 2010

September is National Literacy Month and part of my company’s mission is to contribute a portion of profits to literacy organizations. I mean, can you IMAGINE not being able to read?! Almost 800 million people worldwide are illiterate. I can go on and on, but this article is not so much about my passion for increasing worldwide literacy. Read more…

Turning An Unhappy Client Around
Customer Service, Lori Saitz, Women In Business
Turning An Unhappy Client Around
4 August 2010

“In every complaint there is a request. An email with that quote appeared in my inbox just before I starting writing this article. Last week… Read more…

Is Your Business “Delivering Happiness”?
Entrepreneurship, Lori Saitz, Women In Business
Is Your Business
13 July 2010

That’s the question I’ve been pondering over the past few days, since reading “Delivering Happiness” by Zappos. com CEO Tony Hsieh. Clearly this “path to profits, passion, and purpose” (the book’s subtitle) has been highly successful for Zappos. Read more…

Reaping the Rewards of Consistency In Business
Customer Service, Lori Saitz, Women In Business
Reaping the Rewards of Consistency In Business
7 June 2010

One Tuesday, when you show up at 2 pm, it’s open; the next Tuesday, it’s closed until 3:30. And the following week, it’s open from 9:00 until 1:00. On top of that, this store changes its logo and storefront signage every week, as well as what kind of merchandise it carries. Read more…

Zen Rabbit Gets An Extreme Business Makeover
Entrepreneurship, Lori Saitz, Women In Business
Zen Rabbit Gets An Extreme Business Makeover
12 May 2010

This is the fourth year Bob Burg and Thom Scott hosted the Extreme Business Makeovers aka #XBM, event in Orlando, Fla. , and the first I’ve attended. After the rave reviews I saw posted all over social media sites last year, I knew I didn’t want to miss out this year. Read more…

Social Media, Inbound Marketing and… Dating
Marketing and PR, social media, Tinu Abayomi-Paul
Social Media, Inbound Marketing and... Dating
6 May 2010

No, that wasn’t a typo, you read that right. Joking aside, we had a really great time discussing inbound marketing and how to make it work in this wonderful, crazy world. I don’t know what’s going on with the WTHashtag site, but it won’t let me access specific tweets (grr), so please download the transcript of our first #wgbiz chat with Tinu (which I fortunately saved immediately after the chat), and enjoy the conversation. Read more…

You Should Sell That! Foodpreneur Alert
Events, Lori Saitz, Women In Business
You Should Sell That! Foodpreneur Alert
19 April 2010

Our own Lori Saitz has a great event coming up for foodie-preneurs in the West Palm Beach, Fla. area, called You Should Sell That. “Over the years that I’ve been building Zen Rabbit and promoting The Gratitude Cookie™ and Zen Crunch, I’ve frequently gotten phone calls from people asking how I got started. Read more…

Inbound Marketing: Old Beverage, New Bottle
Lori Saitz, Marketing and PR, Women In Business
Inbound Marketing: Old Beverage, New Bottle
14 April 2010

There’s a lot of talk these days about inbound marketing. Well, most inbound marketing revolves around the use of Google, social media and blogs. In contrast, and just to clarify, most “traditional” marketing, such as cold-calling, email blasts, advertising, and direct mail would be called outbound marketing. Read more…

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