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The Greener Your Business, the Greener Your Sales, Survey Says
Getting Advanced, Home Page Blog, Marketing and PR

Three out of four small businesses say that demand for and sales of green products and services actually increased over the recent economic downturn, reports a new survey by Green America (GA), EcoVentures International (EVI) and the Association for Enterprise Opportunity (AEO). Among companies that reported sales increases during the recession, the more green the company was, the more likely it was to have increased sales. The market for green products and services has grown dramatically in the past decade, the report says; for example, the market for green construction has increased by 1,700 percent, at the same time the demand for conventional construction has shrunk by 17 percent. Read more…

Are You Driving Customers Away With These Common Customer Service Mistakes?
Customer Service, Getting Advanced, Home Page Blog
Are You Driving Customers Away With These Common Customer Service Mistakes?
19 June 2013

The 2012 Accenture Global Consumer Survey polled more than 12,000 consumers in 32 countries about their experiences with service providers in 10 industries, including retail, travel and consumer goods. The number of consumers who are willing to switch providers is growing. One in five consumers switched providers in 2012, up five percent from 2011. Read more… Small Business Tip of the Day: Get the Skinny on Skinny
Getting Advanced, Home Page Blog, Marketing/Branding

If you sell food or beverages, you’ll want to know the latest hip marketing term in your industry: “skinny,” according to Advertising Age. According to a consumer-research psychologist, “[Skinny] personifies food and makes it more endearing. ” So why not just use the word “diet” instead to convey the same idea? “Diet” has negative connotations of sacrifice, while “skinny” is more lighthearted. Read more… Small Business Tip of the Day: You Can’t Fake Social Responsibility
Facebook/Social Media, Getting Advanced, Home Page Blog

Being a socially responsible small business is good for the world and good for your business, but you can’t be insincere about your efforts according to a new study by AYTM Market Research.  The report shows consumers are skeptical about overly hyped social campaigns and that only 10 percent of consumers thought cause campaigns were always sincere, with 41 percent feeling the campaigns were insincere about half of the time. Consumers still prefer to spend money on brands with positive social efforts, but businesses need to “humanize” their efforts by showing real results using photos, videos and whatever followup is needed. Read more…

5 Marketing Tricks to Turn a Boring Business Into a Fun One
Getting Advanced, internet marketing, Marketing and PR
5 Marketing Tricks to Turn a Boring Business Into a Fun One
7 May 2013

Unfortunately, we can’t all be Disney World, Target, Bud Light, or [insert sexy company or brand here]. However, there are lots of ways to make your brand approachable and interesting – it just requires a little more creativity. If Dollar Shave Club can do it with razors, you can do it, too. Read more…

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