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Web.com Small Business Tip of the Day: What You Need to Know About Social Media Metrics
Facebook/Social Media, Getting Advanced, Home Page Blog

Tracking what works in social media and what doesn’t isn’t always easy for a busy small business owner. Here are five quick tips for improving your social media metrics: 1) Use Google Analytics—it includes social media traffic so you can see how people are finding your website. 2) Pay attention to your click rate on your social shares. Read more…

Web.com Small Business Tip of the Day: You Can’t Fake Social Responsibility
Facebook/Social Media, Getting Advanced, Home Page Blog

Being a socially responsible small business is good for the world and good for your business, but you can’t be insincere about your efforts according to a new study by AYTM Market Research.  The report shows consumers are skeptical about overly hyped social campaigns and that only 10 percent of consumers thought cause campaigns were always sincere, with 41 percent feeling the campaigns were insincere about half of the time. Consumers still prefer to spend money on brands with positive social efforts, but businesses need to “humanize” their efforts by showing real results using photos, videos and whatever followup is needed. Read more…

Customers Care About Social Responsibility—So Use Social Media to Prove You’re Doing Good
current events, Customer Service, Facebook/Social Media
Customers Care About Social Responsibility—So Use Social Media to Prove You’re Doing Good
3 June 2013

Consumers care about social responsibility on the part of businesses—and it’s getting harder than ever for companies to fake it or hide socially irresponsible behavior, thanks to social media. The new Cone Communications/Echo Global CSR Study found that while 91 percent of customers say they’d switch brands to support a company with a cause, an equally impressive 90 percent would boycott a business that displayed socially irresponsible behavior. The study polled 10,000 consumers in the U.S., U.K., Canada, Brazil, Germany, France, Russia, China, India and Japan. Read more…

Web.com Small Business Tip of the Day: The Business of Beauty
Home Page Blog, Marketing/Branding, On Your Way

If you’re in the beauty business, you’d better be targeting different ethnic backgrounds with your products and representing different ethnic groups in your marketing. There are 43 million African-Americans in the U.S. and according to a new Nielson report they buy more hand and body lotions than the average consumer and are mostly under the age of 35. Latinos are 52 million strong, are eager purchasers of health and beauty products, and represent the fastest growing ethnic segment, with a projected $1.5 trillion in spending power by 2015. Read more…

The 1 Simple Trick That Makes Your Email Marketing More Effective
Home Page Blog, internet marketing, Marketing and PR
The 1 Simple Trick That Makes Your Email Marketing More Effective
31 May 2013

Do you use email marketing? Great. Do you use social media marketing? Fantastic. Do you integrate the two? Even better! If not, new data reported by MediaPost should convince you.Research found that the number of companies that include social sharing buttons in their marketing emails increased 61 percent in 2012 compared to 2011—rising from 18.3 percent to nearly 30 percent. Read more…

Web.com Small Business Tip of the Day: Available 24/7?
Getting Advanced, Home Page Blog, Marketing/Branding

You know your customers and when they want to be contacted. And if you don’t, and you text them at the wrong time, you’ll soon find out. According to the 2013 Decision Dynamics study by Doremus, New York, and the Financial Times, 69 percent of global executives do not turn off their smartphones at night or on weekends, and 68 percent do not turn off their smartphones while on vacation. Read more…

Web.com Small Business Tip of the Day: Uncle Sam Tightens Purse Strings
current events, Getting Advanced, Home Page Blog

If you do business with the federal government, your financial future might be dimming a bit. According to the National Association for Business Economics, the automatic sequestration spending cuts will cause government buying and investment to decline 2. 3 percent this year, which is more than double the 1 percent drop originally projected.Luckily, the group revised its projections for personal consumption spending upwards, projecting a 2.3 percent increase for 2013 and another 2. Read more…

1 Simple Step That Can Make More People Eat at Your Restaurant
Entrepreneurship, Facebook/Social Media, Home Page Blog
1 Simple Step That Can Make More People Eat at Your Restaurant
16 May 2013

Do you own a restaurant? Then you need to know that restaurants are the industry consumers most often search for on mobile applications and browsers. A new study by Constant Contact and research firm Chadwick Martin Bailey found that 81 percent of consumers have used a mobile app and 92 percent have used a Web browser on a mobile device to search for a restaurant in the last six months. That puts restaurants ahead of other frequently searched industries, including retail, entertainment, hotel and personal service businesses. Read more…

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