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When It Comes to Social Media, Mom Just Can’t Get Enough
Entrepreneurship, Facebook/Social Media, Getting Advanced
When It Comes to Social Media, Mom Just Can’t Get Enough
14 May 2013

If you’re marketing to moms, you need to know where Mom is spending her time—and increasingly, that’s on social media, according to BabyCenter’s 2013 Social Mom Report, conducted with comScore. From new moms to mothers of teens, social media is an essential part of Mom’s day no matter what stage of parenting she’s in. The study found mothers are 20 percent more likely than the general population to use social media, with a whopping 91 percent of moms reporting they use social media regularly–up 20 percent since the prior study was done in 2010. Read more…

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