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Surf’s Up
Marketing and PR, Michelle Tennant, Resources
Surf’s Up
21 September 2010

Surfing the daily wave of breaking news is the key to scoring media placements to help promote you and your business. When news happens, the media scramble to find ways to relate it to the lives of their audience, including reaction from everyday people, and analysis and commentary from experts. This is one place where you can come into the picture as a source to get some great publicity for you and your business. Read more…

My Clients and Their Brands: a Marketer’s Catch 22
Marketing and PR, Mayra Ruiz-McPherson, social media
My Clients and Their Brands: a Marketer's Catch 22
2 June 2009

As a marketing, PR and communications consultant, my days are full of the act of promotion for my clients. From the moment my eyelids flutter open in the morning until I drag myself back to bed late at night, I spend many hours promoting client products, services, outreach efforts, programs, events and the like. Everything I write, everything I design, every hyperlink I click and every stroke of my keyboard is dedicated to promoting my clients, period. Read more…

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