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Why Visual Storytelling Is Taking Over Content Marketing – and How You Can Use It
Home Page Blog,Marketing/Branding
Why Visual Storytelling Is Taking Over Content Marketing – and How You Can Use It
8 April 2014

I’ve been reading a lot about visual storytelling lately, which is definitely one of the hottest new trends in content marketing. Ekaterina Walter, one of my favorite bloggers/marketing minds, has even published a book about it: The Power of Visual Storytelling. As a small business owner, you really need to embrace this new concept if you want your brand’s content to stand out from the overwhelming deluge of stuff that’s being produced every day. Read more…

4 Ways Podcasting Can Turbocharge Your Marketing Strategy
Home Page Blog,Marketing/Branding
4 Ways Podcasting Can Turbocharge Your Marketing Strategy
25 March 2014

Want to turbocharge your marketing strategy, build your brand, and have fun doing it? Try podcasting. Before we dive into specifics, let’s review what podcasting is: A podcast is an audio file that you can publish on your website for your audience to listen to. Podcasting has two major benefits that are not really marketing-related but good to cover anyway: 1 – Podcasting gives people the freedom to listen to your audio clips on the go, and 2 – Many people learn better by listening rather than reading. Read more…

A Behind-the-Scenes Look at How a Marketing Agency Uses Social Media Marketing
Home Page Blog, social media, Women In Business
A Behind-the-Scenes Look at How a Marketing Agency Uses Social Media Marketing
18 March 2014

Sacha launched Grassfed Media in 2009, focusing on content strategy, social media, and marketing for socially responsible and green companies. She did so well that one of her clients hired her as their Director of Digital Media. Last year, Sacha had the itch to be her own boss again, so she relaunched Grassfed in June 2013. Read more…

The 6 Elements of a Successful Webinar
Home Page Blog,Marketing/Branding
The 6 Elements of a Successful Webinar
11 March 2014

Whether you are putting together your first webinar or eager to improve your webinars, there are a few elements that all successful webinars have in common. Let’s define what a successful webinar is first. It’s one that attracts a large, engaged audience of people who are preferably qualified leads. Read more…

Jelly and Snapchat: What Small Business Owners Need to Know About These Social Media Networks
Home Page Blog,social media
Jelly and Snapchat: What Small Business Owners Need to Know About These Social Media Networks
25 February 2014

Have you heard of Jelly and Snapchat? I am guessing you know Snapchat, as it has gotten a lot of press since it launched 2 ½ years ago. Jelly, however, just launched on January 7, so I am guessing you might not be as familiar with it. In any case, both are social media networks that you can use for marketing. Read more…

Web.com Interview with Don Broekelmann of Influence & Co.
Business, current events, internet marketing
Web.com Interview with Don Broekelmann of Influence & Co.
24 February 2014

Chances are, you’ve heard the phrase, “Content is King”. That’s no surprise, as great content is at the core of nearly all marketing efforts in the digital age. An effective content marketing strategy can help businesses in numerous ways fromincreasing brand awareness to fueling lead generation to improving position in search engine results. Read more…

The 3 Must-Have Elements That Turn Emails and Newsletters Into Lead Conversion Machines
Home Page Blog,Marketing/Branding
The 3 Must-Have Elements That Turn Emails and Newsletters Into Lead Conversion Machines
11 February 2014

As a copywriter in the digital age, I tend to write and edit more blog posts and website content than anything else. However, I do write my fair share of direct mail and print ads, as well as email blasts and e-newsletters. Because we all receive so many of the latter, it is incredibly important to make sure your emails and e-newsletters stand out in an inbox – that’s where a really fabulous subject line comes in. Read more…

5 New Year’s Resolutions for Small Business Owners
Home Page Blog, Marketing/Branding, social media
5 New Year’s Resolutions for Small Business Owners
7 January 2014

I don’t know what it is about the start of a new year, but I am always eager to make it the best year for my business ever. To that end, I typically think about all of the things that I’d like to do differently and better, but this year, I decided to write them down and actually resolve to do them – and not give up or conveniently forget about them by January 20. Below are a list of marketing-related resolutions – some of which are actually mine – and others I included based on the things I see my small business clients struggle with from year to year. Read more…

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