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6 Tips on Creating an Outstanding, Must-Read Ebook
Home Page Blog,Marketing/Branding
6 Tips on Creating an Outstanding, Must-Read Ebook
26 November 2013

I have edited two books and written and edited numerous ebooks for clients. One of my clients is launching his first ebook next week, so I wanted to do some research and make sure we weren’t missing anything. Lo and behold, I stumbled upon a fabulous blog post on ProBlogger (which is a super valuable resource for any writer). Read more…

5 Easy Ways to Make Your Blog Posts Incredibly Useful and Valuable
Home Page Blog,Marketing/Branding
5 Easy Ways to Make Your Blog Posts Incredibly Useful and Valuable
14 November 2013

1. Explain right at the beginning of your blog post what it is you are writing about. Basically, you want to explain the value of the blog post so they’ll continue to read it. Read more…

5 Ways to Create User-Friendly Content and Keep Visitors On Your Website
Home Page Blog,Marketing/Branding
5 Ways to Create User-Friendly Content and Keep Visitors On Your Website
5 November 2013

For the last couple of weeks, I’ve been working on a project for a client that requires me to visit graduate school websites and find basic information on their MBA programs – what makes them different, what their focus is, and how the program is structured. So far, I’ve been to nearly a hundred sites, and I’ve see the good, the bad, and the truly ugly when it comes to finding the information I need. Most schools are just OK – I can hit two or three pages and get everything pretty quickly. Read more…

Trick, or Treat? Your 5 Biggest Social Media Fears, Busted
Home Page Blog,social media
Trick, or Treat? Your 5 Biggest Social Media Fears, Busted
31 October 2013

Well, it depends on who you ask! In this blog post, we’ll take a look at the five most common social media fears I hear on a regular basis and how to turn those fears/tricks into confidence/treats. 1. Trick: It seems that there are new social media strategies and best practices, new social networks, and major updates from established platforms popping up all the time. Read more…

How a Branding Agency Found the Keys to Online Marketing Success
Home Page Blog,Marketing/Branding
How a Branding Agency Found the Keys to Online Marketing Success
24 October 2013

Sisarina is a Bethesda, Maryland-based branding and marketing company that doesn’t just “do” – they also teach their customers how to do everything. Not only do they know branding and marketing, they do an awesome job of it themselves. Just check out their website and you’ll see what I mean. Read more…

5 Tips For Marketing in Emerging Markets
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5 Tips For Marketing in Emerging Markets
17 October 2013

I saw an article on MarketingProfs on how marketing is different in emerging markets, and it really piqued my interest. With the economies of India, China, and Brazil in long-term growth mode, there is a tremendous potential for expanding your business overseas. There are around 6 billion mobile phones in the world. Read more…

How to Measure Email For Engagement and Sales
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How to Measure Email For Engagement and Sales
8 October 2013

Last month, I wrote about 3 things you need to do to create engaging email, tips I picked up from Marketo in their very comprehensive, 156-page ebook, The Definitive Guide to Email Marketing. Creating more engaging emails is awesome, but it’s really important to measure the results to ensure what you are doing is not only engaging, but leading to a boost in sales. First of all, it’s important to understand that one or two email marketing metrics really don’t mean anything on their own. Read more…

Real-Time Marketing: 5 Ways to Do It Right
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Real-Time Marketing: 5 Ways to Do It Right
26 September 2013

Real-time marketing is keeping up with online conversations and comments about trends, ideas, your industry, or your brand as they’re being said. I figured it was, until I read an ebook from The Dachis Group, Real-Time Marketing Explained. Even though The Dachis Group targets enterprise-level companies, there are some great tips in there relevant to small businesses. Read more…

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