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The Importance of “Why” in Marketing
Home Page Blog,Marketing/Branding
The Importance of “Why” in Marketing
19 September 2013

We all know that the world is noisy. Everyone has a message they want to share, whether it’s in a radio or TV commercial, on a billboard, in a print ad, on a direct mail postcard, or on social media. By paying attention to marketing that caught my eye, I realized there is one thing you need to do to cut through the noise and get noticed. Read more…

Facebook News Feed Goes Transparent: Learn How the Darn Thing Works to Improve Your Facebook Marketing
Home Page Blog,Marketing/Branding
Facebook News Feed Goes Transparent: Learn How the Darn Thing Works to Improve Your Facebook Marketing
17 September 2013

The goal of News Feed is to deliver the right content to the right people at the right time so they don’t miss the stories that are important to them. Ideally, we want News Feed to show all the posts people want to see in the order they want to read them. While you and I were on vacation this summer, the folks over at Facebook were busy. Read more…

3 Things You Need To Do To Create Engaging Email Marketing
Home Page Blog,Marketing/Branding
3 Things You Need To Do To Create Engaging Email Marketing
13 September 2013

In 2009, The Wall Street Journal published an article claiming that email was dead. Ironically, it was the most emailed article of the day. As Marketo points out in their very comprehensive, 156-page ebook, The Definitive Guide to Email Marketing, we are more likely to pay attention to and read emails from friends and family. Read more…

5 Basic Ways to Keep Up With Social Media And Not Lose Your Mind
Home Page Blog,social media
5 Basic Ways to Keep Up With Social Media And Not Lose Your Mind
13 September 2013

Social media is a living, breathing thing that is constantly changing – like a child, a garden, or the bread dough proofing on the counter. It’s not a giant rock, a tree, or a toy train, things that change slowly over time, if it all. Once you can accept that idea, you can stop trying to control it, which would be as futile as trying to control the weather. Read more…

5 Tips for Using Instagram for B2B Marketing
Home Page Blog, Marketing/Branding, social media
5 Tips for Using Instagram for B2B Marketing
5 September 2013

I don’t know about you, but I love Instagram – and it’s not just all of the cool filters I can choose from, either. The app just makes it so darn easy to take and share beautiful photos, it’s a shame not to use it for B2B marketing. 1. Read more…

How to Build a Personal Brand With a Blog
Home Page Blog,Marketing/Branding
How to Build a Personal Brand With a Blog
3 September 2013

Have you ever heard of the blogger Nate Silver? He made a name for himself with his blog FiveThirtyEight, which gained the attention of The New York Times. In 2010, they signed him up for a three-year blogging deal. When that deal expired this summer, ESPN and ABC News outbid the Times for access to his franchise – and not only bought the content, but the name and domain, too. Read more…

The Hottest New Market for Your Restaurant? It’s Not Who You Think
Getting Advanced, Home Page Blog, Marketing and PR
The Hottest New Market for Your Restaurant? It’s Not Who You Think
28 August 2013

If you think Millennial consumers, fast-food-crazy teens or young, trendy couples are the best bets to target as customers for your restaurant, think again. A study by The NPD Group earlier this year says visits to restaurants by Baby Boomers and those age 65 and up have risen over the last five years, while restaurant visits by Millennials are on the decline. NPD says Boomers and 65-plus consumers (who they dubbed “Mature Traditionalists”) are visiting restaurants more often than they did before the recession began in 2008. Read more…

12 Valuable Marketing Lessons from 4 TED Talks
Home Page Blog,Marketing/Branding
12 Valuable Marketing Lessons from 4 TED Talks
27 August 2013

Have you ever been to a TED talk? It’s an international organization whose tagline is “Ideas worth spreading. When HubSpot published a blog post on 15 TED talks that they love, I put it aside in my inbox, thinking, “I really need to check this out – just not right now. ” I finally looked at it, and they were not kidding – there’s some great stuff in here. Read more…

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