Follow Us:
3 Ways Email Can Boost Your 2013 Holiday Sales
eCommerce, Getting Advanced, Home Page Blog
3 Ways Email Can Boost Your 2013 Holiday Sales
24 August 2013

Are you prepping your ecommerce website’s marketing strategy for the 2013 holiday shopping season? Don’t get caught scrambling—this year’s online shopping environment is going to be more competitive than ever, but if it’s anything like last year’s, email marketing will be a crucial part of the mix. To help you get a head start on your marketing plans, here’s a look at what worked for marketers last year. During the 2012 holiday shopping season, Experian Marketing Services tracked the email activity of 40 primarily retail brands between September 9, 2012 and January 5, 2013 to uncover themes, popular mailing times and dates, and frequency trends. Read more…

Web.com Small Business Tip of the Day: Pet Parents
Home Page Blog, Marketing/Branding, On Your Way
Web.com Small Business Tip of the Day: Pet Parents
23 August 2013

If you want to reach more households in your marketing campaign, the best way may be through their pets. More U.S. households have pets than have children, and in most of those homes, pets are considered an integral part of the family. Doting pet owners call themselves “pet parents” and refer to the animals as their “fur babies”—and they’re just as passionate about their “babies” as any parent. Read more…

13 Small Changes That Will Greatly Improve Your Social Media Marketing
Home Page Blog, Marketing/Branding, social media
13 Small Changes That Will Greatly Improve Your Social Media Marketing
22 August 2013

I think Dan Zarrella is my social media hero. His entire goal in life is to quantify social media behavior so we marketers can use it better, and because social media is always changing, there’s always something new to learn. In his latest SlideShare, he shared a lot of new information. Read more…

How to Become an Industry Influencer
Home Page Blog,Marketing/Branding
How to Become an Industry Influencer
20 August 2013

I follow a bunch of influencers and thought leaders who are either in my industry or related to it, including Peter Shankman, Brian Solis, Guy Kawasaki, and Ekaterina Walter. I value their insights and ideas, and I genuinely enjoy learning (a heck of a lot) from them. Because they did not start out as influencers and thought leaders, I started thinking about what they did to stand out and become sought-after speakers, consultants, and authors. Read more…

Web.com Small Business Tip of the Day: Latina Power
Home Page Blog, Marketing/Branding, On Your Way
Web.com Small Business Tip of the Day: Latina Power
19 August 2013

If you’re not including Hispanic women in your marketing strategy, you’re missing out on a growing and influential target market. Some 52 million strong, U.S. Hispanics collectively have an impressive buying power of $1. 2 trillion. Read more…

What Is Social Currency, and Why Is It Important for B2B Companies?
Home Page Blog,Marketing/Branding
What Is Social Currency, and Why Is It Important for B2B Companies?
15 August 2013

The term social currency was coined by Vivaldi Partners in 2010 – so naturally, they are experts on this subject. Social currency is the degree to which customers share a brand or information about a brand with others. Every business is social, that’s why – even B2B companies. Read more…

Marketing to Millennials? It’s All About Attitude
Getting Advanced, Home Page Blog, Marketing/Branding
Marketing to Millennials? It’s All About Attitude
14 August 2013

What’s the best way to reach Millennial customers? First keep in mind they aren’t one big mass market–their age range spans from college to parenthood. As a result, says a new Fizziology and Horizon Media study reported by CMO. com, successful marketers must pay close attention to their Millennial customers’ attitude and outlook in order to tailor the perfect marketing message. Read more…

Web.com Small Business Tip of the Day: Set Your Sights on Federal Contracting
Getting Advanced, Home Page Blog, Marketing and PR
Web.com Small Business Tip of the Day: Set Your Sights on Federal Contracting
13 August 2013

The federal government delivered 23 percent of all federal contracting dollars to small businesses in fiscal year 2012. To make sure the federal agencies are allocating prime contracting and subcontracting opportunities to small businesses, each agency sets goals for small business procurement. For example, the Fiscal Year 2012/2013 goal for the Department of Defense is that 22.5 percent of prime contracting will go to small businesses, while 36.5 percent of prime contracting will go to small businesses, while 36.7 percent of subcontracting will go to small businesses. Read more…

Join the Small Business Forum Community
The Small Business Forum is a place where small business owners can learn, ask questions, and share advice on how to succeed online