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Threats to Your Profitability: Chief Troublemaker Warns of Project Overhang
Joanna Pineda,Project Management
Threats to Your Profitability:  Chief Troublemaker Warns of Project Overhang
3 September 2009

I ask the Project Manager in charge what’s left to do. Why? Because inevitably, there are items that didn’t make the launch. I call this ‘Project Overhang’ and it can be deadly to a firm’s profitability and productivity. Read more…

The Chief Troublemaker: Measuring ROI on Social Media Initiatives
Joanna Pineda, Resources, social media
The Chief Troublemaker: Measuring ROI on Social Media Initiatives
4 August 2009

I met with a group of CEOs recently at a morning event and social media came up in conversation. More than several members of the group wondered if a social media strategy is worth the effort. This is a topic that comes up a lot at Matrix Group. Read more…

It’s a Myth That Limits Our Design Horizons: The Chief Troublemaker on the Fold and More
Joanna Pineda,Resources
It's a Myth That Limits Our Design Horizons:  The Chief Troublemaker on the Fold and More
11 June 2009

I was in a Web design review meeting the other day and the client remarked that he wanted to make sure “all the important content was above the fold. ” My initial reaction was to agree but one of the Matrix Group Front-End developers challenged this notion. The fold, he told me, no longer exists and is a myth that limits our design horizons [image Lone Oak on the Horizon by Compound Eye, Creative Commons]. Read more…

The Chief Troublemaker on Small Business: Whale Hunting Is Your Metaphor for Landing Large Accounts
Entrepreneurship, Joanna Pineda, Resources
The Chief Troublemaker on Small Business:  Whale Hunting Is Your Metaphor for Landing Large Accounts
5 June 2009

At a recent Vistage meeting, I had the pleasure of hearing Tom Searcy, author and CEO of Hunt Big Sales, a sales consulting and training company, talk about how small businesses can land big sales that will transform their companies. Tom likens the process to whale hunting, which: requires planning and skills, can’t be done by one person (it takes a village, actually), and can keep a large number of people fed (or employed) for a long time. “Nobody gets fired for picking (fill in large company name). Read more…

Chief Troublemaker Joanna Pineda: Creating a Content Strategy for Your Web Site, Blog, and Social Networks
Joanna Pineda, social media, Women In Business
Chief Troublemaker Joanna Pineda: Creating a Content Strategy for Your Web Site, Blog, and Social Networks
23 April 2009

Founder/CEO and self-proclaimed Chief Troublemaker of Matrix Group International Joanna Pineda is a Women Grow Business enthusiast. She is known for her visionary big-picture thinking and drive for excellence. Combining her broad liberal arts background and passion for technology, she started Matrix Group in 1999, today a leading interactive agency. Read more…

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