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The ROI of Inbound Marketing
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The ROI of Inbound Marketing
30 July 2013

HubSpot’s 2013 State of Inbound Marketing Annual Report was published recently, and I was eager to see what insights it contained from the more than 3,300 executives, business owners, and marketers it surveyed. For me, the biggest takeaway is the positive impact of inbound marketing from the ROI standpoint. But before we dive into some numbers, let’s first define inbound marketing. Read more…

The Chief Troublemaker: Measuring ROI on Social Media Initiatives
Joanna Pineda, Resources, social media
The Chief Troublemaker: Measuring ROI on Social Media Initiatives
4 August 2009

I met with a group of CEOs recently at a morning event and social media came up in conversation. More than several members of the group wondered if a social media strategy is worth the effort. This is a topic that comes up a lot at Matrix Group. Read more…

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