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Small Business Tips: Gearing Up for the Holiday Shopping Season
eCommerce, internet marketing, Small Business Development
Small Business Tips: Gearing Up for the Holiday Shopping Season
13 September 2012

With Black Friday, Small Business Saturday, and Cyber Monday fast approaching, it’s the perfect time to fine-tune your strategy for generating customers during the holiday shopping season. So whether you’re launching a mobile-friendly version of your website, setting up a cart or kiosk at the local shopping mall, or optimizing your product ads for the new Google Shopping, these featured articles might spark some ideas to boost your holiday success. According to a recent survey, more than half (57%) of mobile app users are considering purchasing a holiday gift on their mobile device. Read more…

Why the New Google Shopping Is Good for eCommerce Merchants
eCommerce,internet marketing
18 June 2012

Google’s recent announcement about their plans to convert Google Shopping from a free comparison shopping engine (CSE) to a paid service has created concern and confusion among many eCommerce merchants. While the initial reactions have been mixed, there’s definitely an opportunity for small businesses to use Google’s Product Listing Ads to increase their online sales. In a recent article on the Solid Cactus blog—one of the Web. Read more…

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