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Dancing With The Media Stars
Marketing and PR, Michelle Tennant, Women In Business
Dancing With The Media Stars
5 August 2010

Building a relationship with the media is a dance, and just like a good dance partner you can’t step on their toes. If you want to Salsa and the media wants to Waltz, you’re going to have some problems (and look ridiculous). That’s why research is so important. Read more…

Using Social Networks To Get Publicity
Marketing and PR, Michelle Tennant, Women In Business
Using Social Networks To Get Publicity
19 July 2010

that I think the media is the best channel for getting the word out about your business. Delivering your message to the world. Image: popculturegeek. Read more…

Empowering The Media To Boost Your Exposure
Marketing and PR, Michelle Tennant, Women In Business
Empowering The Media To Boost Your Exposure
7 July 2010

In all major cities and smaller markets across the U.S., news reporters, editors and producers are planning their coverage for the day, the hour, or in the case of weeklies and magazines, weeks or months ahead. The old news cycle in which newspaper reporters filed their stories for the next day’s paper is history. Now those same reporters and editors are planning what Web updates they will make throughout the day to stories already underway, as well as which stories they will roll out online and which ones will wait for the next print edition. Read more…

Standing Out and Swooping In
Marketing and PR, Michelle Tennant, Women In Business
Standing Out and Swooping In
14 June 2010

Take my client and Yum Yum Dishes founder Tracy Adler for example. “When I was pregnant with my second child I would often sit down for a quick bite and eat a WHOLE bag of chips in one sitting.  I was definitely setting a bad example for Elliot (my first child) on portion control. Read more…

Using Headlines And Hooks For Media Attention
Marketing and PR, Michelle Tennant, Women In Business
Using Headlines And Hooks For Media Attention
5 May 2010

A pitch is just a pitch… The pitch is your gateway to publicity success. A valuable tool in building quality relationships with the media, your pitch should always be simple, clear and concise. Read more…

From Typewriters to Twitter: How the Internet Changed Publicity
Guest Posts, Marketing and PR, Women In Business
From Typewriters to Twitter: How the Internet Changed Publicity
18 February 2010

It used to be that phone and mail were it. Publicists used to plunk out cover letters on their typewriters, and then mail editors their pitch. Well, things are definitely different today, but the game is still played the same. Read more…

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