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How to Target 2 of Today’s Hottest Markets
Getting Advanced, Home Page Blog, Marketing/Branding
How to Target 2 of Today’s Hottest Markets
30 September 2013

If you’re a B2C marketer you know there are two key target groups to reach today: Millennials and Baby Boomers. But while these two groups are very desirable in terms of their size, influence and purchasing power, they don’t have much in common in terms of their attitudes and outlook. A recent Nielsen study reveals what you need to know to target both younger and older consumers. Read more…

Web.com Small Business Tip of the Day: All in the Family
current events, Getting Advanced, Home Page Blog
Web.com Small Business Tip of the Day: All in the Family
6 September 2013

When marketing to family households, have you taken into account the multitudes of Milliennials who are living with their parents during and after (in some cases, way after) college? The Pew Research Center’s latest report on the living arrangements of Americans shows that the number of young adults between the ages of 18 and 31 is at its highest level in 40 years. In 2012, 36 percent of the nation’s young adults were living in their parents’ home. The reasons for staying under their parents’ roof varied widely—some young adults couldn’t find a job, while others were still attending college. Read more…

Marketing to Millennials? It’s All About Attitude
Getting Advanced, Home Page Blog, Marketing/Branding
Marketing to Millennials? It’s All About Attitude
14 August 2013

What’s the best way to reach Millennial customers? First keep in mind they aren’t one big mass market–their age range spans from college to parenthood. As a result, says a new Fizziology and Horizon Media study reported by CMO. com, successful marketers must pay close attention to their Millennial customers’ attitude and outlook in order to tailor the perfect marketing message. Read more…

How Millennials Shop Online
eCommerce, Home Page Blog, On Your Way
How Millennials Shop Online
5 August 2013

If you own an ecommerce site, you know Millennial customers are the wave of the future. But what matters to these crucial customers when they’re shopping online? A study from Urban Land Institute, Shopping and Entertainment in the Digital Age, took a closer look at Millennials’ online buying behavior. Millennials spend a lot of time shopping online. Read more…

How Do Millennials Find Your Website?
Home Page Blog, On Your Way, Online Marketing
How Do Millennials Find Your Website?
20 July 2013

How do young adult Millennial consumers–the always-on, social-sharing, mobile generation—look for businesses, products and services online? Surprisingly, they still turn primarily to good, old-fashioned search engines, according to a recent study by Telefonica reported in MediaPost. The poll of more than 1,000 U.S. Millennials age 18 and up found more than half (57 percent) turn to search engines when they’re seeking information on restaurants, nightlife, entertainment and services. Although almost as many Millennials (52 percent) say they also use social media when seeking information about restaurants, nightlife, entertainment and services, the Internet was viewed as the preferred source of information overall. Read more…

What Millennials Want From Your Restaurant
Customer Service, Getting Advanced, Home Page Blog
What Millennials Want From Your Restaurant
4 July 2013

Are you targeting Millennial customers for your restaurant? If not, you may want to reconsider. While they’re not yet at their peak earning power since they’re just starting out in the workplace, Millennials are valuable restaurant customers simply by virtue of the fact they’re likely to eat out more often than many other demographics. (Some 41 percent of Millennials buy food away from home at least twice weekly, compared to 38 percent of Gen Xers and 37 percent of Baby Boomers. Read more…

How Can Home-Related Businesses Market to Millennials?
Getting Advanced, Home Page Blog, Marketing/Branding
How Can Home-Related Businesses Market to Millennials?
25 June 2013

As home prices start to rebound in many parts of the country that were hard-hit during the mortgage crisis and the Great Recession, small business owners including construction companies, realtors, home remodeling businesses and interior designers are holding their breath, hoping home sales continue on the upswing. The Los Angeles Times recently took a closer look at the challenges of marketing home ownership to Millennials. Good news: There are 95 million people ages 10 to 32 (10 million more than the number of Baby Boomers). Read more…

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