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Small Business Tip of the Day: Got Desktop?
eCommerce, Getting Advanced, Home Page Blog
Small Business Tip of the Day: Got Desktop?
11 September 2013

Don’t count out baby boomers when designing your website for research and shopping. In a 2013 poll for business technology consultant Infosys conducted by KRC Research and Vanson Bourne, two-thirds of U.S. Internet users aged 50 to 69 agreed “strongly” with the statement, “When making a big or expensive purchase, I search online to compare prices across stores or retailers. ” And, while younger consumers do research on their smartphones while they are actually in the store, boomers are more likely to do pre-purchase research online before they even step out their doors, with most of them are doing the research on their desktop computers. Read more…

Mobile Shopping Surpasses Desktop for First Time
eCommerce, Getting Advanced, Home Page Blog
Mobile Shopping Surpasses Desktop for First Time
7 September 2013

If you’re wondering whether you need to develop a mobile strategy for your ecommerce website, maybe this news will convince you. According to a recent report from comScore and Millennial Media, Mobile Insights for Retail Brands, consumers are more likely to visit your ecommerce site on a mobile device than on a desktop computer. The report says more than half (51 percent) of time shoppers spend on retail sites occurs on mobile devices, while 49 percent occurs on PCs. Read more…

Web.com Small Business Tip of the Day: Get Ready for the Mobile Shopper
eCommerce, Getting Advanced, Home Page Blog
Web.com Small Business Tip of the Day: Get Ready for the Mobile Shopper
15 August 2013

Even with all the evidence that consumers are increasingly doing their shopping on mobile devices, 82 percent of commerce merchants still don’t track whether purchases on their websites are made from a mobile device or a PC, according to a new report from TransFirst and ControlScan. What’s even worse, 49 percent of ecommerce merchants said their websites are not currently optimized for mobile devices. That means businesses are missing out on a lot of sales opportunities: A recent Google Survey showed 72 percent of consumers want mobile-friendly sites. Read more…

Web.com Small Business Tip of the Day: Vaya con Mobile Phone
Getting Advanced, Home Page Blog, Mobile marketing
Web.com Small Business Tip of the Day: Vaya con Mobile Phone
9 August 2013

According to eMarketer, 25. 6 million Hispanics—or 46. 9 percent of the overall Hispanic population—will be using smartphones by the end of 2013, representing the second-highest saturation rate among all U S. races and ethnicities. Read more…

Web.com Small Business Tip of the Day: Button Up Those Emails
Getting Advanced, Home Page Blog, Mobile marketing
Web.com Small Business Tip of the Day: Button Up Those Emails
7 August 2013

Since 43 percent of emails are opened on a mobile device such as a tablet or smartphone, your goal is to make the process as easy as possible for a mobile user. One cool way to do this is to add mobile-friendly buttons to your email messages. Just about any image, from a photo of a menu item, to a social media icon, to your business’s logo, can be turned into a button easily. Read more…

Web.com Small Business Tip of the Day: The Mobile Truth
eCommerce, Getting Advanced, Home Page Blog
Web.com Small Business Tip of the Day: The Mobile Truth
19 July 2013

Want to get customers to read your marketing messages? Then it’s time to accept the mobile reality. In EmailOutbound Networks’ 2013 Consumer Views of Email Marketing report, the message to businesses was clear: Consumers are hooked to their mobile devices when it comes to reading email. Of the 2,000 U.S. consumers surveyed, nearly half (43 percent) say they read emails most often on their mobile devices. Read more…

Web.com Small Business Tip of the Day: The Wealthy Don’t Leave Home Without It
eCommerce, Getting Advanced, Home Page Blog

Even if they have personal shoppers on Rodeo Dr. in Beverly Hills or Fifth Avenue in New York City, wealthy consumers are likely to own a smartphone or tablet, and to consider these devices are important shopping tool. In a recent Luxury Institute survey, more than eight in 10 U.S. Internet users ages 21 and older with gross incomes above $150,000 owned a smartphone, while 56 percent reported owning a tablet. Read more…

Web.com Small Business Tip of the Day: What Comes First: The App or the Mobile Website?
eCommerce, Getting Advanced, Home Page Blog

If you’re worried you haven’t made the time to create your own app for your business and you feel like you’re missing out on sales, don’t stress about it. New research shows that while apps support a brand’s strategy, only 27 percent of consumers claim to commonly download an app when prompted to do so online. Customers are far more likely to use mobile-friendly websites for brand interactions than to download a brand app. Read more…

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