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How to Attract New Customers With Public Speaking
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How to Attract New Customers With Public Speaking
25 September 2013

Not every inbound marketing technique today involves digital this and e-that. One of the oldest methods of attracting customers is still one of the most effective: public speaking. How can you turn public speaking into an inbound marketing tool for your business? Start by figuring out what market you’re trying to attract and what organizations they belong to. Read more…

Starting a Business: What Should I Avoid?
Small Business Development
Starting a Business: What Should I Avoid?
13 June 2012

When I first started my business, I had plenty of advice on what to do and not to do. Some of these lessons came later rather than sooner, mostly because I learned them the hard way, but they were important lessons to learn. I’d like to pass some of these lessons on to you as you start your own new business. Read more…

The Importance of LinkedIn in Your Business
Small Business Development
The Importance of LinkedIn in Your Business
29 May 2012

LinkedIn can be an important part of your business, whether you’re in a B2B (business-to-business) or B2C (business-to-consumer) operation. B2B: As a B2B businessperson, you can make connections to possible clients, connections to possible referral sources, and allied and competitors. Since LinkedIn is a professional network (like Facebook but without poking), this is a chance for you to make connections (friends), and see who your second- and third-degree connections are (friends of friends). Read more…

Starting a Business: Who to Trust
Small Business Development
Starting a Business: Who to Trust
24 May 2012

Starting a business can be tough, which is why you need to work with people you can trust, starting with your accountant. The person counting and handling your money needs to be one of your most trustworthy employees and contacts. But you need other people you can trust and rely on as well. Read more…

4 Things Small Businesses Can Do to Establish Their Online Presence
Search Engine Optimization,Small Business Development
4 Things Small Businesses Can Do to Establish Their Online Presence
7 May 2012

In a previous article, we talked about four things businesses can do to help their social media marketing. We mentioned blogging, Twitter, and Facebook Pages as some of the best tools you can use for social media marketing. But we didn’t tell you how to use them. Read more…

Networking – A Way of Life
Guest Posts, Networking, Women In Business
Networking - A Way of Life
23 March 2011

Today’s job climate makes networking even more important than ever; it is a necessity, not an option. Large companies are growing at a slower pace than in the past, and people who previously have targeted only large corporations are looking elsewhere, often to smaller companies. Workers are changing jobs more frequently, elevating the importance of a strong network. Read more…

Do Ladies Network Differently?
Networking, Thursday Bram, Women In Business
Do Ladies Network Differently?
11 March 2011

When I was growing up, my grandmother tried very hard to turn me into a lady. There were some discussions on which salad fork to use and a few threats on what would happen if I didn’t send out thank you notes. I’m pretty sure that those thank you notes absolutely typify the differences between the way men and women network. Read more…

Ms. Interwebz and Etiquette 3.0
Liz Scherer, Ms. Interwebz, Networking
Ms. Interwebz and Etiquette 3.0
23 September 2010

when business and social etiquette were acknowledged as necessities and not exceptions, there was a certain decorum that ruled: be polite, be kind and don’t interrupt. However, it seems that as we’ve become more connected, we’ve also become more disconnected with the basic rules of engagement. Although the reasons for this might be multi-factorial, e.g. multitasking or the modern need for immediate, instant gratification, the rules of engagement have not really changed. Read more…

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