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The 1 Simple Trick That Makes Your Email Marketing More Effective
Home Page Blog, internet marketing, Marketing and PR
The 1 Simple Trick That Makes Your Email Marketing More Effective
31 May 2013

Do you use email marketing? Great. Do you use social media marketing? Fantastic. Do you integrate the two? Even better! If not, new data reported by MediaPost should convince you.Research found that the number of companies that include social sharing buttons in their marketing emails increased 61 percent in 2012 compared to 2011—rising from 18.3 percent to nearly 30 percent. Read more…

Web.com Small Business Tip of the Day: Meet Gen C
Home Page Blog, Marketing/Branding, On Your Way

Haven’t heard of Gen C yet? They’re probably already your customers, so you’d better get to know them. Not a “generation” so much as a mind-set, about 65 percent of Gen C is under the age of 35. Named Gen C because of their dedication to Connection, Community, Creation and Curation, Gen Cers are outspoken and engaged. Read more…

Web.com Small Business Tip of the Day: Gluten-Free Profits
current events, Home Page Blog, On Your Way
forum.web.com
21 May 2013

Gluten-free products aren’t just for purely allergic or dietary reasons anymore. The gluten-free trend is being boosted by fad diet enthusiasts as a way to eat better and lose weight. According to Datamonitor, global sales of gluten-free products are expected to grow to $4.3 billion by 2015. Read more…

How Are Your Employees Using Mobile Devices?
Home Page Blog, Management, On Your Way
How Are Your Employees Using Mobile Devices?
21 May 2013

How are small business employees using mobile devices in the office, and how is it helping them (or not helping them) get their work done? According to the Sage SMB Survey on Mobile Devices, laptops (used by 80 percent of employees) and smartphones (used by 81 percent) are the devices employees most commonly use to access work-related information remotely when they’re out of the office. At 57 percent, tablets are quickly gaining ground. The poll of small and midsized business decision-makers whose companies use mobile devices to access data remotely found 88 percent say it has a positive effect on their company’s productivity; just 1 percent say it has a negative effect. Read more…

1 Simple Step That Can Make More People Eat at Your Restaurant
Entrepreneurship, Facebook/Social Media, Home Page Blog
1 Simple Step That Can Make More People Eat at Your Restaurant
16 May 2013

Do you own a restaurant? Then you need to know that restaurants are the industry consumers most often search for on mobile applications and browsers. A new study by Constant Contact and research firm Chadwick Martin Bailey found that 81 percent of consumers have used a mobile app and 92 percent have used a Web browser on a mobile device to search for a restaurant in the last six months. That puts restaurants ahead of other frequently searched industries, including retail, entertainment, hotel and personal service businesses. Read more…

The First Step to Finding the Perfect Employee
Entrepreneurship, Launching a business, Leadership
The First Step to Finding the Perfect Employee
8 May 2013

Do you hate hiring because you have to weed through tons of irrelevant resumes to find even one person to interview? Maybe the problem is that you’re not being clear in what kind of person you need to do the job. A vague, too-general want ad can lead to a flood of applications from unqualified candidates. That’s why step one to finding the perfect hire is writing the perfect job description. Read more…

Turn It Up: Why Radio Advertising Can Deliver for Small Business
current events, Entrepreneurship, internet marketing
Turn It Up: Why Radio Advertising Can Deliver for Small Business
7 May 2013

As you’re planning this year’s marketing strategy for your small business, don’t forget to consider radio. Both online and traditional AM/FM radio boast powerful reach, and the number of Americans who regularly listen to online radio is growing rapidly, according to a new national survey by Arbitron and Edison Research. One out of three Americans age 12 and up listen to online radio at least weekly. Read more…

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