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4 Tips For Using Keywords In Your Online Ads
Home Page Blog, internet marketing, On Your Way
4 Tips For Using Keywords In Your Online Ads
24 April 2014

Starting an online advertising campaign can be a big boost for your small business. But if you want to get the best results from your online ads, you’ll need to use the right keywords in them. How can you find the perfect keywords to attract the customers you want and make your ads stand out from all the other stuff cluttering the typical Web page? Here are some tips to help. Read more…

Drive Traffic to Your Site With Content Distribution
Home Page Blog,internet marketing
Drive Traffic to Your Site With Content Distribution
7 November 2013

One of my favorite social media/digital marketing bloggers, Eric Wittlake, recently wrote The B2B Marketing Guide to Online Content Distribution. It was chock full of great advice, so I decided to pull out the tips that I had never heard of and share them with you. Wittlake’s main premise is that businesses should be doing much more than just writing a blog post and sharing it on their social media channels. Read more…

How to Grow Your Business With Paid Search
Getting Advanced, Home Page Blog, internet marketing
How to Grow Your Business With Paid Search
9 September 2013

One of the most effective inbound marketing tools for a small business is search engine optimization or SEO, which uses keywords, linkbacks and other tools to ensure that your website moves up higher in search results when shoppers are looking for what you sell. You’re probably already using SEO, but another way to grow your website traffic is by using paid search advertising. In paid search advertising, you pay for ads that show up online whenever Internet users type certain keywords into search engines. Read more…

Web.com Small Business Tip of the Day: The State of Desktop Ad Spending
Getting Advanced, Home Page Blog, internet marketing

Are you deciding where to spend your digital ad budget? U.S. digital ad spending will reach $41. 9 billion this year, up 14 percent over 2012, according to eMarketer. However, while mobile advertising is growing by leaps and bounds, spending on desktop ad formats has slowed faster than expected—so fast that experts wonder whether spending on desktop formats like search and banners has slowed for good.Desktop spending is projected to drop from an expected $35.39 billion in 2014 to $32. Read more…

Web.com Small Business Tip of the Day: Who’s Getting Mobile Ad Revenues?
Home Page Blog, internet marketing, On Your Way

You know you should be spending some of your marketing budget on mobile ads, but what platform? The top two may not be unexpected: In 2013 Google mobile revenues will be up 92. 1 percent to $8. 85 billion, while Facebook’s mobile revenue is expected to increase by more than 333 percent to just over $2 billion.Twitter’s mobile ad revenue is also expected to increase this year to about 3.6 percent of total ad revenue in the U.S. For more on Google mobile ads, check Google’s Think Insights for help. Read more…

Your 6 Burning Questions About Native Advertising, Answered
Home Page Blog,Marketing/Branding
Your 6 Burning Questions About Native Advertising, Answered
4 June 2013

If you’ve never heard of native advertising, don’t fret – it’s a very new concept and still in its infancy. However, I am willing to bet you already know what it is. 1. Read more…

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