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Benchmarking the Competition
Small Business Development
Benchmarking the Competition
22 September 2009

Whether you’re starting a new business or have been in business for a while, benchmarking your competition is an important means of ensuring that your business stays current with your pricing, products/services, promotion, and connection with your target market. Knowing what your competitors are doing and how they are marketing and packaging their products or services will help you evaluate your business. Continual refinement of pricing, promotional offers to customers, and evaluating where the market is going are all key components of success in business. Read more…

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