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eCommerce Marketing Strategy: Applying PPC Success to an SEO Campaign
internet marketing
eCommerce Marketing Strategy: Applying PPC Success to an SEO Campaign
3 June 2010

To generate revenue as quickly as possible, some eCommerce store owners begin their online marketing efforts focused on PPC advertising. Following their success in that channel, they use the revenue they’ve generated to support their SEO campaign, which entails a much longer term commitment. That scenario sets the stage for this article. Read more…

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