Follow Us:
Physician Reviews: Managing Your Online Reputation
Business, current events, Dentists
Physician Reviews: Managing Your Online Reputation
31 March 2014

Perhaps one of the most disquieting issues for doctors and other healthcare professionals today is the growing numbers of patients using online rating and review websites. I’m referring to services like Yelp. com, Angie’s List, Healthgrades. Read more…

Web.com Interview with Don Broekelmann of Influence & Co.
Business, current events, internet marketing
Web.com Interview with Don Broekelmann of Influence & Co.
24 February 2014

Chances are, you’ve heard the phrase, “Content is King”. That’s no surprise, as great content is at the core of nearly all marketing efforts in the digital age. An effective content marketing strategy can help businesses in numerous ways fromincreasing brand awareness to fueling lead generation to improving position in search engine results. Read more…

Drive Traffic to Your Site With Content Distribution
Home Page Blog,internet marketing
Drive Traffic to Your Site With Content Distribution
7 November 2013

One of my favorite social media/digital marketing bloggers, Eric Wittlake, recently wrote The B2B Marketing Guide to Online Content Distribution. It was chock full of great advice, so I decided to pull out the tips that I had never heard of and share them with you. Wittlake’s main premise is that businesses should be doing much more than just writing a blog post and sharing it on their social media channels. Read more…

How a Branding Agency Found the Keys to Online Marketing Success
Home Page Blog,Marketing/Branding
How a Branding Agency Found the Keys to Online Marketing Success
24 October 2013

Sisarina is a Bethesda, Maryland-based branding and marketing company that doesn’t just “do” – they also teach their customers how to do everything. Not only do they know branding and marketing, they do an awesome job of it themselves. Just check out their website and you’ll see what I mean. Read more…

7 Technical Skills Every Small Business Owner Needs For Online Marketing
Home Page Blog,internet marketing
7 Technical Skills Every Small Business Owner Needs For Online Marketing
3 October 2013

No, I did not make that up. October 3 really is the holiday when we tell the tech-y nerds and geeks in our lives how much easier they make our lives. Because, really, where would we be if we had to recover our crashed hard drives ourselves? That’s right – up a creek without a paddle. Read more…

7 Social Media Marketing Ideas for Your Restaurant
Facebook/Social Media, Home Page Blog, On Your Way
7 Social Media Marketing Ideas for Your Restaurant
15 September 2013

Is your restaurant taking full advantage of the power of social media to attract new customers, build your brand and keep existing customers coming back? There’s nothing more social than eating out at a restaurant, so social media is a no-brainer tactic for marketing your eatery. Here are 4 ideas to get you started. Photos get more attention than just about anything else on social media—and you’ve undoubtedly seen tons of customers taking pictures of their food before they dig in! Here are some ideas for using photos in social media. Read more…

How Do Local Customers Find Your Business?
Home Page Blog, internet marketing, On Your Way
How Do Local Customers Find Your Business?
25 August 2013

How do local customers find your business? While Google is still the number-one search tool, when it comes to local, Facebook is on the rise. A survey by Yext asked Internet users what websites they use to get information about local businesses. While Google led the pack, cited by 50 percent of users, Facebook is moving up the list.Some 16.6 percent use the Yellow Pages site or other local search directory, 12. Read more…

Web.com Small Business Tip of the Day: The Deal on Deals
Home Page Blog, On Your Way, Online Marketing
Web.com Small Business Tip of the Day: The Deal on Deals
20 August 2013

Once you’ve made the decision to get your business on one of the many daily deal sites, you need to make a plan to make sure your campaign comes off without a hitch. Daily deal powerhouse Groupon and the National Restaurant Association polled more than 500 restaurant decision makers, including 152 who have participated in daily deal campaigns, and released their findings for best practices to help ensure daily deal success. In a nutshell: Look for upsell opportunities, encourage repeat visitors with a customer loyalty program, track offer redemption, and schedule daily deal timing based on business needs and seasonality. Read more…

Join the Small Business Forum Community
The Small Business Forum is a place where small business owners can learn, ask questions, and share advice on how to succeed online