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Small Business Owners Get the Competitive Edge at Free Online Marketing Forums in August
Online Marketing, Small Business Forum
Small Business Owners Get the Competitive Edge at Free Online Marketing Forums in August
19 August 2013

We’re all over the map in August as the Web. com Small Business Forum brings online marketing expertise to communities across the country. Forum attendees take away practical website, SEO, eCommerce, mobile, and social media tips to help them increase their visibility online and optimize their marketing efforts. Read more… Small Business Tip of the Day: Latina Power
Home Page Blog, Marketing/Branding, On Your Way Small Business Tip of the Day: Latina Power
19 August 2013

If you’re not including Hispanic women in your marketing strategy, you’re missing out on a growing and influential target market. Some 52 million strong, U.S. Hispanics collectively have an impressive buying power of $1. 2 trillion. Read more…

How Yelp Influences Local Shopping
Home Page Blog, internet marketing, On Your Way
How Yelp Influences Local Shopping
11 August 2013

If you still think your small business doesn’t need to be on Yelp!, you might have second thoughts after hearing the results of a new Nielsen study. More than half (51 percent) of Yelp users polled say they make decisions about what to buy in local stores or businesses after visiting Yelp. These figures were even higher for users of Yelp’s mobile app, who now number more than 11 million per month. Read more… Small Business Tip of the Day: Skippable Ads Pay Off
Getting Advanced, Home Page Blog, internet marketing Small Business Tip of the Day: Skippable Ads Pay Off
8 August 2013

In a media-rich world where television viewers have long been able to record the shows they want to watch and then skip the advertisements, it’s obvious why skippable ads transferred to the cyber world of online videos. The fact is, according to Google and DoubleClick’s Rise of View Choice study, people who viewed skippable video ads online were 75 percent more engaged than users who were forced to sit through the whole video ad. How can viewers be engaged with an ad that they skipped most of? Turns out that when a brand offers the viewer the chance to skip the ad, it causes the viewer to regard that brand more favorably than when a brand makes the viewer watch the ad. Read more…

How Millennials Shop Online
eCommerce, Home Page Blog, On Your Way
How Millennials Shop Online
5 August 2013

If you own an ecommerce site, you know Millennial customers are the wave of the future. But what matters to these crucial customers when they’re shopping online? A study from Urban Land Institute, Shopping and Entertainment in the Digital Age, took a closer look at Millennials’ online buying behavior. Millennials spend a lot of time shopping online. Read more…

Think Seniors Aren’t Online? Think Again
Getting Advanced, Home Page Blog, Online Marketing

Still think senior consumers aren’t online? This misconception could be your business’s loss. A study earlier this year by Ipsos and Google of consumers age 67-plus found that seniors are using all kinds of digital platforms, including search, social networking and online video, and that the Web is fast catching up to TV as seniors’ number-one media activity. The Internet is the top source seniors turn to when gathering information; time spent online is comparable to that spent watching TV—an average of 15.8 hours a week online vs. Read more… Small Business Tip of the Day: Brick and Mortar Still Matters
eCommerce, Getting Advanced, Home Page Blog

Even if your online business is thriving, it may not be time to close the doors on your brick and mortar operation just yet. According to the McKinsey & Co. ’s customer insights report, “How is the American Online Consumer Evolving,” although survey respondents bought 80 percent of music and 44 percent of electronics online, the numbers were much lower for other items. Read more…

How Do Millennials Find Your Website?
Home Page Blog, On Your Way, Online Marketing
How Do Millennials Find Your Website?
20 July 2013

How do young adult Millennial consumers–the always-on, social-sharing, mobile generation—look for businesses, products and services online? Surprisingly, they still turn primarily to good, old-fashioned search engines, according to a recent study by Telefonica reported in MediaPost. The poll of more than 1,000 U.S. Millennials age 18 and up found more than half (57 percent) turn to search engines when they’re seeking information on restaurants, nightlife, entertainment and services. Although almost as many Millennials (52 percent) say they also use social media when seeking information about restaurants, nightlife, entertainment and services, the Internet was viewed as the preferred source of information overall. Read more…

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