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Secrets to Reducing Shopping Cart Abandonment
Customer Service, eCommerce, Getting Advanced
Secrets to Reducing Shopping Cart Abandonment
7 November 2013

The bad news about shopping cart abandonment? It’s high—70 to 80 percent of all carts on ecommerce sites are abandoned, according to a study by Bronto and Magento, Why We Don’t Buy: Consumer Attitudes on Shopping Cart Abandonment. The good news? There’s a lot that ecommerce retailers can do to combat that statistic. Here’s some of what Bronto/Magento found and what the data means to your ecommerce business. Read more…

How to Test and Improve Your Website’s Usability
Getting Advanced,Web Design
How to Test and Improve Your Website's Usability
23 March 2010

Many small business owners have assumptions about website usability that may not match the actual behavior of their online customers. Anyone who designs a website needs to understand that visitors have a set of conscious and unconscious expectations that are based on their prior experience with other Internet destinations. Whether they know it or not, your website visitors have been “trained” to find information on certain parts of a website, and their behavior is influenced by the positive and negative experiences they’ve had visiting a variety of sites. Read more…

Your Shopping Cart: It’s Not Just What You Sell, It’s What You Up-Sell
eCommerce
Your Shopping Cart: It’s Not Just What You Sell, It’s What You Up-Sell
14 December 2009

The advent of online commerce marked a powerful evolutionary milestone in the way we do business. The Internet and the natural progression into online sales have allowed small companies and niche products to reach a global audience and be as, if not more, competitive than some larger retail companies. The lifeblood of any eCommerce website is its shopping cart: the engine for processing sales online. Read more…

With eCommerce . . . the “e” Stands for EVERYONE
eCommerce
With eCommerce . . . the “e” Stands for EVERYONE
13 October 2009

Earlier this year, Forrester Research reported that online retail sales could grow 13% to $176. 9 billion by 2010. As a business owner, you should be asking yourself, “Where’s my piece of that pie?” Your opportunity to grow into a successful eCommerce business doesn’t mean you need to abandon your core brick-and-mortar store. Read more…

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