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How the Google AdWords Guidelines Will Affect Your Google Shopping Listings
eCommerce,internet marketing
How the Google AdWords Guidelines Will Affect Your Google Shopping Listings
23 July 2012

What steps will merchants need to take when it comes to the new Google Shopping? First, you’ll need to feed products to Google so they’ll be available to use with the Product Listing Ads. Second, you’ll need to create, manage, and optimize those paid ads for your products. In a recent article on the Solid Cactus blog—a Web. Read more…

Why Do I Need a Paid Search Ad If I Rank Well Organically?
internet marketing
Why Do I Need a Paid Search Ad If I Rank Well Organically?
1 August 2011

A common misconception small business owners have is that if they rank well organically in the search engine results, they do not need to allocate additional budget to a paid ad strategy. This may seem logical on the surface, but let’s face it, organic traffic is not free—you have to dedicate resources to ensuring that your website content is strong and organized, you have to invest in an effective backlink strategy, you have to do extensive keyword research, and you have to monitor and analyze your results and make continual changes. For many small businesses, this means hiring a firm specializing in search engine optimization (SEO). Read more…

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