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How to Grow Your Business With Paid Search
Getting Advanced, Home Page Blog, internet marketing
How to Grow Your Business With Paid Search
9 September 2013

One of the most effective inbound marketing tools for a small business is search engine optimization or SEO, which uses keywords, linkbacks and other tools to ensure that your website moves up higher in search results when shoppers are looking for what you sell. You’re probably already using SEO, but another way to grow your website traffic is by using paid search advertising. In paid search advertising, you pay for ads that show up online whenever Internet users type certain keywords into search engines. Read more…

Why Do I Need a Paid Search Ad If I Rank Well Organically?
internet marketing
Why Do I Need a Paid Search Ad If I Rank Well Organically?
1 August 2011

A common misconception small business owners have is that if they rank well organically in the search engine results, they do not need to allocate additional budget to a paid ad strategy. This may seem logical on the surface, but let’s face it, organic traffic is not free—you have to dedicate resources to ensuring that your website content is strong and organized, you have to invest in an effective backlink strategy, you have to do extensive keyword research, and you have to monitor and analyze your results and make continual changes. For many small businesses, this means hiring a firm specializing in search engine optimization (SEO). Read more…

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