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Selling Your Products on Comparison Shopping Engines
eCommerce,internet marketing
Selling Your Products on Comparison Shopping Engines
18 July 2012

Listing your products on comparison shopping engines (or CSEs) can be an effective way to find qualified buyers. But knowing which of the CSEs are best suited for your online store can sometimes be a challenge. In a recent article on the Solid Cactus blog—a Web. Read more…

Getting Started with Pay-Per-Click (PPC) Advertising
eCommerce,internet marketing
forum.web.com
29 May 2012

A quick and easy way to start driving customers to your eCommerce website is with pay-per-click (PPC) advertising.  Any small business owner can contract directly with one of the search engines and bid on keywords. But if you’re a new website owner and you’re not sure about selecting the right keywords, a pay-per-click subject matter expert can help you minimize the risk and maximize the return on your investment. Read more…

What My Dog Taught Me About PPC
internet marketing
What My Dog Taught Me About PPC
27 May 2011

I’m not usually a big impulse shopper, but when something catches my eye, I’ll stop and look at it more closely—whether it’s a wacky cereal box, crazy nail polish color, or my dog, Ada. Because online shopping is the only shopping I like to do, that was naturally the way I found Ada. I didn’t get her from a breeder, but from a website that features unwanted animals from shelters across the U.S. And just like with pay-per-click (PPC) ads, when you search that pet adoption site, you see results with a very short description, which includes the location, breed, size, and age of each dog. Read more…

Mobile Marketing: Tips for Targeted PPC Campaigns
internet marketing
Mobile Marketing: Tips for Targeted PPC Campaigns
20 January 2011

You see it all the time. Hipsters, businesspeople, and grandparents alike are embarking on a new and useful trend: shopping on cell phones. Smartphones—including Androids, BlackBerrys, and iPhones—have become all the rage among various age groups because of easy Internet navigation and numerous applications available for download. Read more…

Pack Your Fatigues . . . It’s Time for the Solid Cactus Boot Camp
eCommerce
Pack Your Fatigues . . . It's Time for the Solid Cactus Boot Camp
26 August 2010

The Solid Cactus Boot Camp is a 3-day eCommerce training operation that helps site owners grow and optimize their online businesses. We use a small group setting for increased engagement among attendees and speakers, and we offer a wide range of presentations for eCommerce users at all levels—from new recruits to veteran sergeants. The Boot Camp will be in full operation September 22–24, 2010, at the Solid Cactus Headquarters in Shavertown, Pennsylvania. Read more…

Yahoo! Marries Bing: Just Googly Eyes, or Will Google Still Take First Prize?
internet marketing
Yahoo! Marries Bing: Just Googly Eyes, or Will Google Still Take First Prize?
20 August 2010

Unless you’ve been hibernating during the past several months, you know that Yahoo!® and Bing™ are joining forces for search. What you may not realize, however, is that this change affects both sponsored results and natural, or organic, rankings. Ultimately, Bing will be feeding all of the search results to Bing. Read more…

3 Steps for Setting Up a PPC Content Network Campaign
internet marketing

Although it has been around for many years, the content network is still one of the most misunderstood areas of pay-per-click (PPC) advertising. Many advertisers make the mistake of setting up and managing content campaigns the same way they would manage a campaign on the search network. Because the various networks target users with different search intentions, it’s important to set up and track content campaigns separately. Read more…

eCommerce Marketing Strategy: Applying PPC Success to an SEO Campaign
internet marketing
eCommerce Marketing Strategy: Applying PPC Success to an SEO Campaign
3 June 2010

To generate revenue as quickly as possible, some eCommerce store owners begin their online marketing efforts focused on PPC advertising. Following their success in that channel, they use the revenue they’ve generated to support their SEO campaign, which entails a much longer term commitment. That scenario sets the stage for this article. Read more…

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