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PPC Ads: Using the Latest Features from Google AdWords
internet marketing
PPC Ads: Using the Latest Features from Google AdWords
17 May 2010

Google AdWords has come a long way during the past several months. They’ve released myriad new features in beta form, and many of them have been released to the general public. In the lists below, I’ve highlighted some of the details associated with the new features and the ways they can help boost your pay-per-click (PPC) efforts. Read more…

Internet Marketing Tools: How to Market Your Website
internet marketing
Internet Marketing Tools: How to Market Your Website
11 May 2010

Getting qualified traffic to your website can be more of a challenge than building the website itself. While there are plenty of free and cheap website design templates that can give you a professional online presence, the marketing side of the Web is much tougher to master. You can get traffic from other websites, search engines, Web apps, and email campaigns, or you can even pay to put yourself in Yellow Pages directories that only exist on the Internet. Read more…

Optimizing Your Google PPC Account in 15 Minutes
internet marketing
Optimizing Your Google PPC Account in 15 Minutes
8 April 2010

Because you probably wear many hats in your day-to-day operations as a business owner, it might be difficult to find the time to manage your Google™ pay-per-click (or PPC) account. To that end, we’ve highlighted 3 quick and easy optimization techniques that you can undertake in 15 minutes or less to ensure that your PPC campaigns maintain optimal performance. Review your Search Query Performance reports. Read more…

Investing in SEO Before Your Big Sales Season
Search Engine Optimization
Investing in SEO Before Your Big Sales Season
26 March 2010

People who are new to making sales online often miss peak online selling months, because of either a lack of preparation or a failure to understand online seasonality. When a site design project is held up or search engine optimization (SEO) initiatives are delayed, the resulting lack of search engine rankings and traffic can represent a huge opportunity cost. By understanding seasonality, and the time it takes search engines to respond to SEO, you can do a better job of scheduling projects . Read more…

The Paradigm Shift: From Clicks to Conversions
internet marketing
The Paradigm Shift: From Clicks to Conversions
8 March 2010

At Web. com, we pride ourselves in being a results-driven organization. When managing pay-per-click (PPC) campaigns for our clients, we work to understand our clients’ goals to determine the best course of action to achieve those goals. Read more…

Improving Conversion Rates Through Landing Page Optimization
internet marketing
Improving Conversion Rates Through Landing Page Optimization
15 January 2010

One of the crucial components of a pay-per-click (PPC) campaign is the landing page that visitors are taken to when clicking on an ad. Since the landing page can significantly affect the conversion rate of a campaign, we recommend that advertisers take time to optimize and test their landing pages. A clear, relevant headline. Read more…

The Google Content Network Gives Small Businesses a Lucrative PPC Option
internet marketing
The Google Content Network Gives Small Businesses a Lucrative PPC Option
30 December 2009

For a long time, the Google™ content network had some serious issues that left many merchants frustrated, either due to a lack of knowledge, lack of quality within the system itself, or a little of both. The good news is the Google content network has come a long way and can actually be a good pay-per-click (PPC) strategy to gain additional exposure, traffic, and conversions. The content network is driven by theme, not individual keywords. Read more…

5 Pay-Per-Click Trends to Watch in 2010
internet marketing
5 Pay-Per-Click Trends to Watch in 2010
18 December 2009

As we near the end of 2009, many pay-per-click (PPC) advertisers are wondering what trends they can expect to see in 2010. Here at Web. com, we always try to be proactive and prepare our client accounts for future changes. Read more…

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