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5 Ways to Generate More Leads
Getting Advanced, Home Page Blog, Marketing/Branding
5 Ways to Generate More Leads
11 October 2013

Looking to generate more leads for your business? Who isn’t? Try the techniques below to jump-start your lead generation program. 1. The nice thing about PPC advertising for small business owners is that you can easily set limits on your spending, and you can also target customers very specifically. Read more…

How to Use Keywords in Your Online Ad Campaign
Getting Advanced, Home Page Blog, internet marketing
How to Use Keywords in Your Online Ad Campaign
21 September 2013

With the majority of consumers now turning online when they need to research products or services to buy, online advertising is a great way to attract attention for your small business. What’s the secret to success when it comes to an online ad campaign? The key is in the keywords. So how can you discover which keywords will work best to get the most clicks? Here are some tools to check out. Read more…

How to Grow Your Business With Paid Search
Getting Advanced, Home Page Blog, internet marketing
How to Grow Your Business With Paid Search
9 September 2013

One of the most effective inbound marketing tools for a small business is search engine optimization or SEO, which uses keywords, linkbacks and other tools to ensure that your website moves up higher in search results when shoppers are looking for what you sell. You’re probably already using SEO, but another way to grow your website traffic is by using paid search advertising. In paid search advertising, you pay for ads that show up online whenever Internet users type certain keywords into search engines. Read more…

Getting Started with Pay-Per-Click (PPC) Advertising
eCommerce,internet marketing
forum.web.com
29 May 2012

A quick and easy way to start driving customers to your eCommerce website is with pay-per-click (PPC) advertising.  Any small business owner can contract directly with one of the search engines and bid on keywords. But if you’re a new website owner and you’re not sure about selecting the right keywords, a pay-per-click subject matter expert can help you minimize the risk and maximize the return on your investment. Read more…

What My Dog Taught Me About PPC
internet marketing
What My Dog Taught Me About PPC
27 May 2011

I’m not usually a big impulse shopper, but when something catches my eye, I’ll stop and look at it more closely—whether it’s a wacky cereal box, crazy nail polish color, or my dog, Ada. Because online shopping is the only shopping I like to do, that was naturally the way I found Ada. I didn’t get her from a breeder, but from a website that features unwanted animals from shelters across the U.S. And just like with pay-per-click (PPC) ads, when you search that pet adoption site, you see results with a very short description, which includes the location, breed, size, and age of each dog. Read more…

Mobile Marketing: Tips for Targeted PPC Campaigns
internet marketing
Mobile Marketing: Tips for Targeted PPC Campaigns
20 January 2011

You see it all the time. Hipsters, businesspeople, and grandparents alike are embarking on a new and useful trend: shopping on cell phones. Smartphones—including Androids, BlackBerrys, and iPhones—have become all the rage among various age groups because of easy Internet navigation and numerous applications available for download. Read more…

Pack Your Fatigues . . . It’s Time for the Solid Cactus Boot Camp
eCommerce
Pack Your Fatigues . . . It's Time for the Solid Cactus Boot Camp
26 August 2010

The Solid Cactus Boot Camp is a 3-day eCommerce training operation that helps site owners grow and optimize their online businesses. We use a small group setting for increased engagement among attendees and speakers, and we offer a wide range of presentations for eCommerce users at all levels—from new recruits to veteran sergeants. The Boot Camp will be in full operation September 22–24, 2010, at the Solid Cactus Headquarters in Shavertown, Pennsylvania. Read more…

Yahoo! Marries Bing: Just Googly Eyes, or Will Google Still Take First Prize?
internet marketing
Yahoo! Marries Bing: Just Googly Eyes, or Will Google Still Take First Prize?
20 August 2010

Unless you’ve been hibernating during the past several months, you know that Yahoo!® and Bing™ are joining forces for search. What you may not realize, however, is that this change affects both sponsored results and natural, or organic, rankings. Ultimately, Bing will be feeding all of the search results to Bing. Read more…

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