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3 Steps for Setting Up a PPC Content Network Campaign
internet marketing

Although it has been around for many years, the content network is still one of the most misunderstood areas of pay-per-click (PPC) advertising. Many advertisers make the mistake of setting up and managing content campaigns the same way they would manage a campaign on the search network. Because the various networks target users with different search intentions, it’s important to set up and track content campaigns separately. Read more…

eCommerce Marketing Strategy: Applying PPC Success to an SEO Campaign
internet marketing
eCommerce Marketing Strategy: Applying PPC Success to an SEO Campaign
3 June 2010

To generate revenue as quickly as possible, some eCommerce store owners begin their online marketing efforts focused on PPC advertising. Following their success in that channel, they use the revenue they’ve generated to support their SEO campaign, which entails a much longer term commitment. That scenario sets the stage for this article. Read more…

PPC Ads: Using the Latest Features from Google AdWords
internet marketing
PPC Ads: Using the Latest Features from Google AdWords
17 May 2010

Google AdWords has come a long way during the past several months. They’ve released myriad new features in beta form, and many of them have been released to the general public. In the lists below, I’ve highlighted some of the details associated with the new features and the ways they can help boost your pay-per-click (PPC) efforts. Read more…

Internet Marketing Tools: How to Market Your Website
internet marketing
Internet Marketing Tools: How to Market Your Website
11 May 2010

Getting qualified traffic to your website can be more of a challenge than building the website itself. While there are plenty of free and cheap website design templates that can give you a professional online presence, the marketing side of the Web is much tougher to master. You can get traffic from other websites, search engines, Web apps, and email campaigns, or you can even pay to put yourself in Yellow Pages directories that only exist on the Internet. Read more…

Understanding Customer Behavior with Google’s New AdWords Search Funnels
internet marketing
Understanding Customer Behavior with Google's New AdWords Search Funnels
30 April 2010

The search engines provide advertisers with a variety of reports to help them increase the profitability of their PPC accounts. Recently, Google™ launched their new AdWords Search Funnels reporting to help advertisers better understand their customers’ search behavior. The Search Funnels reports provide insights about which keywords, ad groups, and campaigns are not only directly providing conversions, but are also contributing to additional conversions throughout the search process. Read more…

Managing Your PPC Account: 10 Tips for Tip-Top Results
internet marketing
Managing Your PPC Account: 10 Tips for Tip-Top Results
9 April 2010

Sometimes the world of PPC can feel like it’s spinning out of control—and you might be feeling that you’ll never quite get your bearings. But fear not: These 10 tips will help keep you grounded, and help keep your PPC campaigns on the right track. Utilize free learning resources. Read more…

Optimizing Your Google PPC Account in 15 Minutes
internet marketing
Optimizing Your Google PPC Account in 15 Minutes
8 April 2010

Because you probably wear many hats in your day-to-day operations as a business owner, it might be difficult to find the time to manage your Google™ pay-per-click (or PPC) account. To that end, we’ve highlighted 3 quick and easy optimization techniques that you can undertake in 15 minutes or less to ensure that your PPC campaigns maintain optimal performance. Review your Search Query Performance reports. Read more…

Investing in SEO Before Your Big Sales Season
Search Engine Optimization
Investing in SEO Before Your Big Sales Season
26 March 2010

People who are new to making sales online often miss peak online selling months, because of either a lack of preparation or a failure to understand online seasonality. When a site design project is held up or search engine optimization (SEO) initiatives are delayed, the resulting lack of search engine rankings and traffic can represent a huge opportunity cost. By understanding seasonality, and the time it takes search engines to respond to SEO, you can do a better job of scheduling projects . Read more…

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