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The Paradigm Shift: From Clicks to Conversions
internet marketing
The Paradigm Shift: From Clicks to Conversions
8 March 2010

At Web. com, we pride ourselves in being a results-driven organization. When managing pay-per-click (PPC) campaigns for our clients, we work to understand our clients’ goals to determine the best course of action to achieve those goals. Read more…

Improving Conversion Rates Through Landing Page Optimization
internet marketing
Improving Conversion Rates Through Landing Page Optimization
15 January 2010

One of the crucial components of a pay-per-click (PPC) campaign is the landing page that visitors are taken to when clicking on an ad. Since the landing page can significantly affect the conversion rate of a campaign, we recommend that advertisers take time to optimize and test their landing pages. A clear, relevant headline. Read more…

The Google Content Network Gives Small Businesses a Lucrative PPC Option
internet marketing
The Google Content Network Gives Small Businesses a Lucrative PPC Option
30 December 2009

For a long time, the Google™ content network had some serious issues that left many merchants frustrated, either due to a lack of knowledge, lack of quality within the system itself, or a little of both. The good news is the Google content network has come a long way and can actually be a good pay-per-click (PPC) strategy to gain additional exposure, traffic, and conversions. The content network is driven by theme, not individual keywords. Read more…

5 Pay-Per-Click Trends to Watch in 2010
internet marketing
5 Pay-Per-Click Trends to Watch in 2010
18 December 2009

As we near the end of 2009, many pay-per-click (PPC) advertisers are wondering what trends they can expect to see in 2010. Here at Web. com, we always try to be proactive and prepare our client accounts for future changes. Read more…

How to Write Converting Ad Copy to Boost the Return of Your PPC Campaigns
internet marketing
How to Write Converting Ad Copy to Boost the Return of Your PPC Campaigns
19 November 2009

When running pay-per-click (PPC) campaigns, the ad copy serves as the filter that funnels visitors to your site. Since PPC advertisers pay “per click,” it’s important to ensure that you are attracting visitors that are most likely to convert. Use dynamic keyword insertion (DKI). Read more…

Pros and Cons: When to Outsource Your PPC Marketing
Deborah Ager,Resources
Pros and Cons: When to Outsource Your PPC Marketing
19 November 2009

At a certain point, every business owner using search marketing will need to decide if their PPC (pay per click) marketing program is bringing in enough revenue to justify the use of an agency. So far, I’ve never come across an agency that doesn’t require a minimum spend. If you aren’t spending $10,000 a month, then most agencies won’t accept you as a client. Read more…

Organizing Your PPC Account
internet marketing
Organizing Your PPC Account
28 October 2009

When you’re setting up a PPC account, there are general guidelines that you should follow to help your campaigns achieve success. It’s especially important that you understand the relationship between the different areas within a PPC account: the cost per click is affected by the quality score, which is affected by the click-through rate, which in turn is affected by the keywords and the overall structure of your account. As a result, proper account structure is crucial to reducing costs and achieving a higher quality score. Read more…

Advertising on Pay-Per-Click Content Networks
internet marketing
Advertising on Pay-Per-Click Content Networks
6 October 2009

In recent years, search engines have made major strides in improving the quality of their content placements. As a result, advertisers who are reluctant to extend their pay-per-click (PPC) advertising to a content network are missing out on a significant opportunity. For those new to PPC, a content network is essentially a network of relevant sites that the search engines display your ads on based on the keywords you provide. Read more…

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