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What Is Online Marketing?
internet marketing
What Is Online Marketing?
14 September 2009

Online marketing, which is broadly defined as “the marketing of products or services over the Internet” is an all-encompassing term for the many ways people present their businesses and themselves on the World Wide Web. Most of the time, the goal is to make money by sending traffic to websites, but online marketing can also be done for political campaigns, public relations initiatives, and online reputation management. For the most part, online marketing involves buying advertising through websites or email. Read more…

Why You Need a Website: Let Us Count the Ways . . .
Small Business Development
Why You Need a Website: Let Us Count the Ways . . .
14 September 2009

Can you think of any successful business that doesn’t have a website? There’s a reason why they all have one, just as there is a reason why they are successful. It’s not just large, successful businesses who have sites anymore; increasing numbers of small and medium-sized businesses are reaping the benefits of having an online presence, especially since more people are online and because of the growing popularity of local search and Internet yellow pages. It enhances your company’s credibility—If given the choice between buying an expensive item from a company with a website or one without, which company would you feel more comfortable doing business with? Your prospective customers feel the same way. Read more…

5 Campaign-Killing Mistakes
internet marketing
5 Campaign-Killing Mistakes
14 September 2009

If you’re like most small business owners, you probably wear a variety of hats in your business. Chances are that while juggling multiple tasks, the role of pay-per-click specialist usually falls at the bottom of your priority list. When analyzing PPC accounts, we tend to find that most advertisers make the same common mistakes. Read more…

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