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Pack Your Fatigues . . . It’s Time for the Solid Cactus Boot Camp
eCommerce
Pack Your Fatigues . . . It's Time for the Solid Cactus Boot Camp
26 August 2010

The Solid Cactus Boot Camp is a 3-day eCommerce training operation that helps site owners grow and optimize their online businesses. We use a small group setting for increased engagement among attendees and speakers, and we offer a wide range of presentations for eCommerce users at all levels—from new recruits to veteran sergeants. The Boot Camp will be in full operation September 22–24, 2010, at the Solid Cactus Headquarters in Shavertown, Pennsylvania. Read more…

Managing Your PPC Account: 10 Tips for Tip-Top Results
internet marketing
Managing Your PPC Account: 10 Tips for Tip-Top Results
9 April 2010

Sometimes the world of PPC can feel like it’s spinning out of control—and you might be feeling that you’ll never quite get your bearings. But fear not: These 10 tips will help keep you grounded, and help keep your PPC campaigns on the right track. Utilize free learning resources. Read more…

Optimizing Your Google PPC Account in 15 Minutes
internet marketing
Optimizing Your Google PPC Account in 15 Minutes
8 April 2010

Because you probably wear many hats in your day-to-day operations as a business owner, it might be difficult to find the time to manage your Google™ pay-per-click (or PPC) account. To that end, we’ve highlighted 3 quick and easy optimization techniques that you can undertake in 15 minutes or less to ensure that your PPC campaigns maintain optimal performance. Review your Search Query Performance reports. Read more…

The Paradigm Shift: From Clicks to Conversions
internet marketing
The Paradigm Shift: From Clicks to Conversions
8 March 2010

At Web. com, we pride ourselves in being a results-driven organization. When managing pay-per-click (PPC) campaigns for our clients, we work to understand our clients’ goals to determine the best course of action to achieve those goals. Read more…

Organizing Your PPC Account
internet marketing
Organizing Your PPC Account
28 October 2009

When you’re setting up a PPC account, there are general guidelines that you should follow to help your campaigns achieve success. It’s especially important that you understand the relationship between the different areas within a PPC account: the cost per click is affected by the quality score, which is affected by the click-through rate, which in turn is affected by the keywords and the overall structure of your account. As a result, proper account structure is crucial to reducing costs and achieving a higher quality score. Read more…

5 Campaign-Killing Mistakes
internet marketing
5 Campaign-Killing Mistakes
14 September 2009

If you’re like most small business owners, you probably wear a variety of hats in your business. Chances are that while juggling multiple tasks, the role of pay-per-click specialist usually falls at the bottom of your priority list. When analyzing PPC accounts, we tend to find that most advertisers make the same common mistakes. Read more…

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