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How to Write Converting Ad Copy to Boost the Return of Your PPC Campaigns
internet marketing
How to Write Converting Ad Copy to Boost the Return of Your PPC Campaigns
19 November 2009

When running pay-per-click (PPC) campaigns, the ad copy serves as the filter that funnels visitors to your site. Since PPC advertisers pay “per click,” it’s important to ensure that you are attracting visitors that are most likely to convert. Use dynamic keyword insertion (DKI). Read more…

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