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Improving Conversion Rates Through Landing Page Optimization
internet marketing
Improving Conversion Rates Through Landing Page Optimization
15 January 2010

One of the crucial components of a pay-per-click (PPC) campaign is the landing page that visitors are taken to when clicking on an ad. Since the landing page can significantly affect the conversion rate of a campaign, we recommend that advertisers take time to optimize and test their landing pages. A clear, relevant headline. Read more…

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