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How To Handle a PR Crisis
Communication Skills, Kellye Crane, Marketing and PR
How To Handle a PR Crisis
12 August 2010

You may think, “my business is no BP – there’s no way I would ever be caught in the midst of a PR disaster. While your crisis may not capture the attention of world leaders (we certainly hope not!), it’s a fact that small businesses can be impacted by events that attract significant negative attention. One of your employees, while running an errand for you in your company-branded car, is texting while driving and hits a school bus full of children. Read more…

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