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Three sins every PR hack commits and how to fix them
Business, Lani Rosales, Public Relations
Three sins every PR hack commits and how to fix them
29 November 2011

My theory: Every single person in public relations has been handed down a mandate that they must connect with business writers, as well as companies, through Twitter, Facebook, LinkedIn and blogs. There’s nothing inherently wrong with the mandate, but superiors must have gotten together at a conference and decided gee, this Twitter is pretty neat, that will make it so easy for our PR reps to connect with others, a thought that has led to an emphasis on a higher quantity of connections. It’s no wonder that the¬† focus on quantity over quality¬† has led to the perception of a sloppy PR industry full of individuals that do little more than spam the world blindly. Read more…

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