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The Importance of LinkedIn in Your Business
Small Business Development
The Importance of LinkedIn in Your Business
29 May 2012

LinkedIn can be an important part of your business, whether you’re in a B2B (business-to-business) or B2C (business-to-consumer) operation. B2B: As a B2B businessperson, you can make connections to possible clients, connections to possible referral sources, and allied and competitors. Since LinkedIn is a professional network (like Facebook but without poking), this is a chance for you to make connections (friends), and see who your second- and third-degree connections are (friends of friends). Read more…

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