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Today Publicity Involves Far More Than Just Being on Camera
Marketing and PR, Sherrie Bakshi, social media
Today Publicity Involves Far More Than Just Being on Camera
14 June 2011

A few months ago, I was at a radio studio in downtown Washington D.C. with the owner of local winery and the executive director of The Reading Connection, a local literacy organization that I am involved with, to talk about the organization’s upcoming fundraiser. As we were waiting for the show to begin, I decided to update my Facebook status, update The Reading Connection’s status on its fan page and, of course, tweet about it. The host of the show was doing the same thing. Read more…

3 Ways to Flirt and Score a Date with the Media
Marketing and PR, Michelle Tennant, Women In Business
3 Ways to Flirt and Score a Date with the Media
3 February 2011

Recently, I had a day-long, playful email interaction with fabulous, good-looking male freelancer Myatt Murphy. It got me to thinking: creating and cultivating healthy relationships with the media is a lot like being in high school – trying to get the captain of the football team to notice you and ask you out. It’s not going to happen if you don’t speak up. Read more…

Why Bigger Isn’t Always Better
Launching Product, Marketing and PR, Robin Ferrier
Why Bigger Isn’t Always Better
28 January 2011

Back in the day, I did some publicity for authors. And without fail, every time I sat down to talk with an author about a PR and marketing campaign, one of the first things the author would say is: “I want to be on Oprah. It didn’t matter whether the book was fiction or non-fiction. Read more…

Using Social Networks To Get Publicity
Marketing and PR, Michelle Tennant, Women In Business
Using Social Networks To Get Publicity
19 July 2010

that I think the media is the best channel for getting the word out about your business. Delivering your message to the world. Image: popculturegeek. Read more…

Empowering The Media To Boost Your Exposure
Marketing and PR, Michelle Tennant, Women In Business
Empowering The Media To Boost Your Exposure
7 July 2010

In all major cities and smaller markets across the U.S., news reporters, editors and producers are planning their coverage for the day, the hour, or in the case of weeklies and magazines, weeks or months ahead. The old news cycle in which newspaper reporters filed their stories for the next day’s paper is history. Now those same reporters and editors are planning what Web updates they will make throughout the day to stories already underway, as well as which stories they will roll out online and which ones will wait for the next print edition. Read more…

Using Headlines And Hooks For Media Attention
Marketing and PR, Michelle Tennant, Women In Business
Using Headlines And Hooks For Media Attention
5 May 2010

A pitch is just a pitch… The pitch is your gateway to publicity success. A valuable tool in building quality relationships with the media, your pitch should always be simple, clear and concise. Read more…

From Typewriters to Twitter: How the Internet Changed Publicity
Guest Posts, Marketing and PR, Women In Business
From Typewriters to Twitter: How the Internet Changed Publicity
18 February 2010

It used to be that phone and mail were it. Publicists used to plunk out cover letters on their typewriters, and then mail editors their pitch. Well, things are definitely different today, but the game is still played the same. Read more…

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