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How To: An Entrepreneur Improves SEO for Her eCommerce Site
eCommerce, Entrepreneurship, Rebecca Malik
How To:  An Entrepreneur Improves SEO for Her eCommerce Site
30 November 2009

Without a doubt, one of the most important considerations when building a business online is implementing a plan for search engine optimization (SEO). Although supported by your marketing activities such as blogging, networking, emails and newsletters, SEO is a primary tool in making your site visible to online shoppers. 1. Read more…

Pros and Cons: When to Outsource Your PPC Marketing
Deborah Ager,Resources
Pros and Cons: When to Outsource Your PPC Marketing
19 November 2009

At a certain point, every business owner using search marketing will need to decide if their PPC (pay per click) marketing program is bringing in enough revenue to justify the use of an agency. So far, I’ve never come across an agency that doesn’t require a minimum spend. If you aren’t spending $10,000 a month, then most agencies won’t accept you as a client. Read more…

From Navigation to Web Video: Increasing Traffic and Conversion Rates for Your E-commerce Site
eCommerce, Rebecca Malik, Resources
From Navigation to Web Video:  Increasing Traffic and Conversion Rates for Your E-commerce Site
1 October 2009

Sometimes I have a tendency to overcomplicate things. For example, when creating a strategy for my e-commerce business – an online contemporary furniture store – I became overwhelmed with the perceived complexities of the project. However, it boils down to a few very basic points. Read more…

Essential for Business: 5 Ways to Overcome Distraction
eCommerce, Entrepreneurship, Rebecca Malik
Essential for Business: 5 Ways to Overcome Distraction
19 August 2009

It’s essential for your business efforts. Last month I wrote about gaining focus in your business and thereby making the most relevant choices in your daily activities. This is essential for making significant headway with your efforts. Read more…

But It’s Still August! Welcome to Holiday Rush Planning for Small Business
eCommerce,Rebecca Malik
But It's Still August! Welcome to Holiday Rush Planning for Small Business
12 August 2009

It’s in the heat of summer. We’re surrounded by swimming pools, baseball, and sweet iced tea. But as small business owners, what was a few months ago a distant event has now become a present deadline needing our attention. Read more…

Loss of Momentum – and How to Avoid It – When Making Big Decisions for Your Business
eCommerce, Rebecca Malik, Resources
Loss of Momentum - and How to Avoid It - When Making Big Decisions for Your Business
17 July 2009

My thoughts before a big race are usually pretty simple. I tell myself: Get out of the blocks, run your race, stay relaxed. If you run your race, you’ll win…. Read more…

If You Can Dream It: 5 Reasons To Love Doing Business Online
eCommerce,Rebecca Malik
If You Can Dream It: 5 Reasons To Love Doing Business Online
8 June 2009

The Internet has put unlimited resources at our fingertips, providing anyone who might desire it with the ability to start a Web-based business. What makes an online business so attractive has much to do with the connectivity the Internet has given us, amplifying the power that a single individual or company might have. This creates at least 5 outstanding benefits to doing business online. Read more…

Managing Customer Delivery Expectations While Keeping Minimal Inventory for Your E-commerce Site
eCommerce, Entrepreneurship, Rebecca Malik
Managing Customer Delivery Expectations While Keeping Minimal Inventory for Your E-commerce Site
14 May 2009

Dropshipping removes all inventory ‘issues’ right? Think again. As an ecommerce site that primarily depends on dropshipping (shipping products directly from the manufacturer to the end user) and keeps few products in storage, inventory management might seem as if it’s someone else’s problem. There is no doubt that the benefits of dropshipping are high (image Ice Drop Shadows by Via Moi, Creative Commons): –minimal expense for upfront inventory, low product storage fees and reduced risk of getting stuck with unsold merchandise. Read more…

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