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Good News for Retailers: Millennials Love to Shop
Customer Service, eCommerce, Home Page Blog
Good News for Retailers: Millennials Love to Shop
5 June 2013

Millennials may be tech-savvy, but a new study by the Urban Land Institute reported in MediaPost reveals that they also love shopping in brick-and-mortar stores. In fact, whether your retail business sells online, offline or both, the good news for retailers is that Millennials enjoy shopping in all its permutations. The poll of about 1,200 people aged 18 to 35 found that more than one-third (37 percent) “love” shopping while nearly half (48 percent) “enjoy” it. Read more… Small Business Tip of the Day: The Business of Beauty
Home Page Blog, Marketing/Branding, On Your Way

If you’re in the beauty business, you’d better be targeting different ethnic backgrounds with your products and representing different ethnic groups in your marketing. There are 43 million African-Americans in the U.S. and according to a new Nielson report they buy more hand and body lotions than the average consumer and are mostly under the age of 35. Latinos are 52 million strong, are eager purchasers of health and beauty products, and represent the fastest growing ethnic segment, with a projected $1.5 trillion in spending power by 2015. Read more… Small Business Tip of the Day: It’s the Experience That Counts
Customer Service, Getting Advanced, Home Page Blog
13 May 2013

If customers don’t buy, don’t jump to the conclusion that your prices are too high. Your products may be awesome, but if your store service experience leaves the customer with a bad vibe, you may never see that customer again, says new research from Forrester. The study found that when it comes to building loyalty, the experience people have with the retailer matters more than whether or not they like the prices. Read more…

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