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How to Target 2 of Today’s Hottest Markets
Getting Advanced, Home Page Blog, Marketing/Branding
How to Target 2 of Today’s Hottest Markets
30 September 2013

If you’re a B2C marketer you know there are two key target groups to reach today: Millennials and Baby Boomers. But while these two groups are very desirable in terms of their size, influence and purchasing power, they don’t have much in common in terms of their attitudes and outlook. A recent Nielsen study reveals what you need to know to target both younger and older consumers. Read more…

Small Business Tech Spending: Do You Measure Up?
Getting Advanced, Home Page Blog, Management
Small Business Tech Spending: Do You Measure Up?
29 September 2013

Technology is crucial to small business success these days, so it’s no wonder that this year, small businesses are upping their spending on technology, according to the Summer 2013 CBeyond Business Leader Snapshot. More than half (59 percent) of those surveyed in the poll of small and midsized business leaders say they will increase their tech budgets this year. Thirty-one percent say technology budgets will stay the same. Read more…

Infographic: The Ins and Outs of Inbound Marketing
Home Page Blog, internet marketing, Marketing/Branding
Infographic: The Ins and Outs of Inbound Marketing
28 September 2013
Small Business Tip of the Day: Loyalty Counts
Customer Service, Home Page Blog, Marketing and PR
Small Business Tip of the Day: Loyalty Counts
27 September 2013

Keeping the customer coming back for more is foremost on the mind of every small business owner. Many entrepreneurs boost return visits by offering loyalty reward programs. According to BIA/Kelsey’s “Local Commerce Monitor,” 38 percent of small to midsized businesses currently offer a customer loyalty program, with an additional 21 percent saying they plan to offer a reward program in the next 12 months. Read more…

Small Business Tip of the Day: The Secrets to Facebook Marketing Revealed
Facebook/Social Media, Getting Advanced, Home Page Blog
Small Business Tip of the Day: The Secrets to Facebook Marketing Revealed
26 September 2013

Trying to reach even a small percentage of the 1 billion users of Facebook can be a source of constant frustration for business owners–and Facebook knows it. So they’re trying to make it easier for businesses to get the most out of the platform to promote their businesses and engage their fans. On the new Facebook for Business blog, businesses can find out about the newest changes to Facebook such as a streamlined ad process and the new way that News Feed stories display. Read more…

Small Business Tip of the Day: Hey, Big Spender
Getting Advanced, Home Page Blog, Marketing and PR
Small Business Tip of the Day: Hey, Big Spender
25 September 2013

With household incomes reaching a record high in the first quarter of 2013 and consumer debt-to-income ratios the lowest that they’ve been in 33 years, consumers may well be ready to get out there and spend on big-ticket items again. Add to that, a new statistic showing the country’s richest 1 percent seem to just be getting richer–with their share of total income reaching 19. 3 percent of all income earned. Read more…

How to Attract New Customers With Public Speaking
Home Page Blog, Marketing and PR, On Your Way
How to Attract New Customers With Public Speaking
25 September 2013

Not every inbound marketing technique today involves digital this and e-that. One of the oldest methods of attracting customers is still one of the most effective: public speaking. How can you turn public speaking into an inbound marketing tool for your business? Start by figuring out what market you’re trying to attract and what organizations they belong to. Read more…

Small Business Tip of the Day: Clear Up the Healthcare Confusion
Getting Advanced, Home Page Blog, Legal Issues
Small Business Tip of the Day: Clear Up the Healthcare Confusion
24 September 2013

As a small business owner, are you still confused about the Affordable Care Act (also known as Obamacare)? You’re not alone. There is so much hype and misconception in the media, it’s hard to know who’s telling the truth. Luckily, there’s a website dedicated to helping you make sense of it all–and make the right choices for your small business. Read more…

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