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Small Business Tip of the Day: Being Bad Can Be Good For Business
Home Page Blog, Marketing/Branding, On Your Way
Small Business Tip of the Day: Being Bad Can Be Good For Business
23 September 2013

Sometimes consumers just don’t want to be good and eat healthy. Sometimes they want food that’s just plain decadent. Although healthy food items show up prominently on many restaurant menus, most consumers say that even if they normally eat healthy at home, they want to splurge when visiting a restaurant. Read more…

Study Shows Social Does Drive Sales
Facebook/Social Media, Getting Advanced, Home Page Blog
Study Shows Social Does Drive Sales
23 September 2013

If your small business uses social media for marketing, you know it’s easy to track things like “likes,” follows and retweets. Less clear-cut, however, is how and whether social media actually drives users to purchase. Now a new study from Vision Critical offers some answers. Read more…

How to Use Keywords in Your Online Ad Campaign
Getting Advanced, Home Page Blog, internet marketing
How to Use Keywords in Your Online Ad Campaign
21 September 2013

With the majority of consumers now turning online when they need to research products or services to buy, online advertising is a great way to attract attention for your small business. What’s the secret to success when it comes to an online ad campaign? The key is in the keywords. So how can you discover which keywords will work best to get the most clicks? Here are some tools to check out. Read more…

Food and Beverage Trends for 2013: What’s Hot and What’s Not
Small Business Development
forum.web.com
3 January 2013

Whether you’re a restaurateur, foodie, or beverage enthusiast (or all three), it’s always fun to peruse the menu predictions for the coming year. So whet those appetites, grab those vessels, and check out Rieva Lesonsky’s highlights from a recent National Restaurant Association survey. You’ll find out what’s hot, what’s not, and what’s here to stay. Read more…

3 Qualities Women Entrepreneurs Need to Succeed in a Man’s World
Entrepreneurship, Guest Posts, Women In Business
3 Qualities Women Entrepreneurs Need to Succeed in a Man’s World
10 March 2010

Think of the word “entrepreneur,” and the names that come to mind are mostly male: Donald Trump, Richard Branson, Bill Gates, and so on. The females in this category are largely invisible, not because they’re not as capable or successful, but maybe because they maintain a low profile and are not as brash as their male counterparts, or maybe because it’s largely a man’s world. … Read more…

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