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The ROI of Inbound Marketing
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The ROI of Inbound Marketing
30 July 2013

HubSpot’s 2013 State of Inbound Marketing Annual Report was published recently, and I was eager to see what insights it contained from the more than 3,300 executives, business owners, and marketers it surveyed. For me, the biggest takeaway is the positive impact of inbound marketing from the ROI standpoint. But before we dive into some numbers, let’s first define inbound marketing. Read more…

Five Questions to Ask When Selecting a Web Marketing Partner
internet marketing,Search Engine Optimization
Five Questions to Ask When Selecting a Web Marketing Partner
23 May 2012

When you’re looking for a web marketing partner, it’s important that you pick someone who actually knows what they’re doing. There are a lot of people out there calling themselves web marketing experts, when in actuality, they have very little social media experience at all. 1. Read more…

The Gabby Geek and Replacing ROI’s Old Monetary Vision
Community Building, Entrepreneurship, social media
The Gabby Geek and Replacing ROI's Old Monetary Vision
15 December 2009

ROE – previously Return On Equity – has had no clear definition. For purposes of this post we will say ROE is Return On Engagement. Engagement is easily seen, almost tangible, certainly obvious to anyone paying attention. Read more…

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