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How Content Marketing Helps Make the B2B Sale
Getting Advanced, Home Page Blog, Marketing/Branding

Are you a B2B marketer? Then you’ll be interested in the results of a recent study by the CMO Council which found that content marketing significantly affects the path to purchase for business decision-makers. A whopping 87 percent of B2B buyers say online content either has a moderate or major effect on the vendors they choose. Marketers are realizing the importance of content marketing: The study found that on average, B2B companies were devoting about one-fourth of their marketing budget to content creation. Read more…

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