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Web.com Small Business Tip of the Day: Set Your Sights on Federal Contracting
Getting Advanced, Home Page Blog, Marketing and PR
Web.com Small Business Tip of the Day: Set Your Sights on Federal Contracting
13 August 2013

The federal government delivered 23 percent of all federal contracting dollars to small businesses in fiscal year 2012. To make sure the federal agencies are allocating prime contracting and subcontracting opportunities to small businesses, each agency sets goals for small business procurement. For example, the Fiscal Year 2012/2013 goal for the Department of Defense is that 22.5 percent of prime contracting will go to small businesses, while 36.5 percent of prime contracting will go to small businesses, while 36.7 percent of subcontracting will go to small businesses. Read more…

Web.com Small Business Tip of the Day: If You Train Them, They Will Sell
Getting Advanced, Home Page Blog, Management

New research by Sales Commando, an international training consultancy, reveals more than half of businesses allocate more time to training their staff in social media strategies than they do to honing employees’ face-to-face and telephone sales techniques. The survey showed 54 percent of organizations preferred to focus their sales training programs on attracting potential clients via sites such as LinkedIn, rather than developing interpersonal sales skills. Sales Commando says their research shows companies could be missing out on sales opportunities because they have forgotten the fundamentals of salesmanship. Read more…

Are Upscale Hispanics the New Baby Boomers?
Getting Advanced, Home Page Blog, Marketing/Branding
Are Upscale Hispanics the New Baby Boomers?
15 July 2013

You know Hispanics are a sizzling hot consumer market in the U.S.—but did you know about the newly hot niche of upscale Hispanics? A study by Nielsen and the Association of Hispanic Advertising Agencies says upscale Latinos are the hottest market since the Baby Boomer generation. Who are upscale Latinos? The report defines them as Hispanic households with $50K to $100K in annual income. On average, they are younger than upscale non-Hispanic Whites (33 years old compared with 39 years old). Read more…

Web.com Small Business Tip of the Day: Summer Selling
Home Page Blog, Marketing/Branding, On Your Way

The summer season is a great time to expand your business by setting up a table or booth at your local art festival, flea market or farmer’s market. The atmosphere is casual, and consumers are more willing to spend discretionary income when purchases seem part of the fun. But although the atmosphere is less formal, that doesn’t mean you can be less diligent when it comes to paying taxes and getting permits. Read more…

Study Shows Spending on Business Travel Pays Off
Business, Customer Service, Home Page Blog
Study Shows Spending on Business Travel Pays Off
4 June 2013

Does business travel pay off? For a small business watching every dollar, you might expect the answer to be “No. ” But a recent research report, The Role of Business Travel in the U.S. Economic Recovery, found that business travel helps drive business sales and growth even in tough economic times. Specifically, the study found, every $1 invested in business travel led to an additional $9.50 in revenue and $2.50 in revenue and $2.90 in profit on average. Read more…

Beyond the Rainmakers: Creating a Culture of Sales Accountability in Your Business
Marissa Levin,Sales Strategy
Beyond the Rainmakers: Creating a Culture of Sales Accountability in Your Business
1 May 2009

Guest contributor Marissa Levin is Founder and CEO of Information Experts. Launching a new Women Grow Business series on sales strategy, Marissa was named a 2008 BRAVO Award winner by SmartCEO Magazine (which honors the region’s 25 most influential women CEOs) and recently was listed in Washington’s 100 Technology Titans by Washingtonian Magazine. Describing her true passion as “helping other business owners be successful with their own business growth”, Marissa can be reached through her blog Marissa Levin. Read more…

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