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The Google Content Network Gives Small Businesses a Lucrative PPC Option
internet marketing
The Google Content Network Gives Small Businesses a Lucrative PPC Option
30 December 2009

For a long time, the Google™ content network had some serious issues that left many merchants frustrated, either due to a lack of knowledge, lack of quality within the system itself, or a little of both. The good news is the Google content network has come a long way and can actually be a good pay-per-click (PPC) strategy to gain additional exposure, traffic, and conversions. The content network is driven by theme, not individual keywords. Read more…

5 Pay-Per-Click Trends to Watch in 2010
internet marketing
5 Pay-Per-Click Trends to Watch in 2010
18 December 2009

As we near the end of 2009, many pay-per-click (PPC) advertisers are wondering what trends they can expect to see in 2010. Here at Web. com, we always try to be proactive and prepare our client accounts for future changes. Read more…

Advertising on Pay-Per-Click Content Networks
internet marketing
Advertising on Pay-Per-Click Content Networks
6 October 2009

In recent years, search engines have made major strides in improving the quality of their content placements. As a result, advertisers who are reluctant to extend their pay-per-click (PPC) advertising to a content network are missing out on a significant opportunity. For those new to PPC, a content network is essentially a network of relevant sites that the search engines display your ads on based on the keywords you provide. Read more…

5 Campaign-Killing Mistakes
internet marketing
5 Campaign-Killing Mistakes
14 September 2009

If you’re like most small business owners, you probably wear a variety of hats in your business. Chances are that while juggling multiple tasks, the role of pay-per-click specialist usually falls at the bottom of your priority list. When analyzing PPC accounts, we tend to find that most advertisers make the same common mistakes. Read more…

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